Rick Lopez is director of casino sales for eConnect, a Las Vegas-based supplier of an integration platform for new technologies and table games. He can be reached at www.econnectglobal.com.

Re-opening casinos should consider going back to the beginning

Take a note from the movie Princess Bride and treat returning customers like the industry did before technological automation took over.

Rick Lopez

May 11, 2020

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I feel that as casinos have gone further down the rabbit hole of technology, they have moved further away from customer service.

Games & Technology: Security

Get more out of facial recognition technology

Strategic Look

Rick Lopez

October 22, 2019

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Ask most casinos in the U.S. and Canada if they have used or are considering the use of facial recognition and the answer is often an enthusiastic “yes.” But ask the properties that have implemented some form of biometrics how the technology has performed, and the answer isn’t as clear.

COVID19: Casino Marketing in the New Normal

The spread of COVID-19 has compelled all casinos to rewrite their 2020 playbook. In this high-level panel you will hear how casino marketers can kick-start and rebuild customer relationships now that the post-closure phase is underway. Specific issues to be covered will include what your near-term customer re-engagement plan should look like, how relationship management and loyalty programs that were impacted by the shutdown can be retooled, and some rules of the road for casino marketers as we point toward the second half of the year.

Poll

How long do you think it will take the gaming industry to economically recover from the COVID-19 pandemic and government-mandated closings?

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Casino Journal

2020 May

In this issue of Casino Journal, The gaming industry responds to the social and economic onslaught of COVID-19, Developing a Coronavirus Protection Strategy for Casinos and Cardroom, A New Way to Build Casino Loyalty during Coronavirus, and much more!

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Slot Management & Marketing

2020 March/April

This issue of Slot Management & Marketing explores Progressive Play, Buffalo Slots Become a Theme for New Casino Attraction, Updated Slot Analytics Strategy, and much more!

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Sports Betting Management

2020 April

In this issue of Sports Betting Management, read how more and more Native American properties establish sportsbooks or strike marketing deals with professional teams and leagues, The National Football League (NFL) continues to have an impact on sports betting within the U.S., and much more!

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