Casino Marketing Lifetime Achievement Award
Casino Marketing Conference established the Casino Marketing Lifetime Achievement Award in 2004 to honor individuals who have made outstanding contributions in the area of casino marketing, promotions and customer service.
Previous Lifetime Achievement Award Winners
2019 Lifetime Achievement Award Winner
President and CEO
Robert Hamman, President and CEO, SCA Promotions
15-time World Champion and 21-time number one ranked bridge player in the world. Since Robert founded SCA in 1986, SCA has paid out over $200,000,000 to its clients in prize coverage. This correlates to over 120,000 effective promotional events. Robert established SCA Gaming shortly after founding SCA and assembled a dedicated, experienced team to focus on the opportunities and challenges of the gaming industry. A gambler himself, always relishing the chance to buck the odds, his unique prospective about what motivates people to take part in a promotion that offers life-changing prizes has made a difference for casinos worldwide. Focused on results for the casino and incomparable guest experiences, Robert and the gaming team meet regularly to generate creative solutions that answer the needs of clients at all levels, whether they are turnkey digital promotions that drive traffic and play, or large audience game shows that produce mass appeal. Robert is author of “At the Table – My Life and Times,” an autobiography and bridge guide written with Brent Manley, executive editor of the Bridge Bulletin. It recounts his career as a professional bridge player. The book is a clear indicator of how Robert successfully ‘bridged’ the gap between the bridge world and the casino world.
Claudia Winkler, President, G.H.I. Solutions
Claudia Winkler is one of the industry’s most recognized and respected marketing and technology experts. Her numerous leadership roles have resulted in a proven track record and unrivaled knowledge of gaming and hospitality systems. Claudia has been a force in the technology that supports the gaming and hospitality industry for over 30 years. Her extensive client list includes major casino companies, Native American enterprises, gaming system manufacturers and software development companies. Past technical and corporate management positions include Boyd Gaming Corporation, Caesars Entertainment and Station Casinos.
Her many accomplishments include:
• The development of the first corporate database for Harrah’s Entertainment and the marketing tools required to improve direct marketing campaigns and enhance the guest experience.
• Claudia was a key player in the development and launch of the original Harrah’s Gold Card (now Caesars Total Rewards)
• The development of the requirements for corporate-wide systems standards for Boyd Gaming.
• Key casino openings include: Lady Luck Rhythm and Blues Casino Hotel in Lula, MS, Station Casino Kansas City (now Ameristar Kansas City), Boothill Casino in Dodge City, Kansas, Wynn Las Vegas, and SLS Las Vegas.
Claudia and her trusted team of associates have provided IT leadership for the change of control of the Las Vegas Hilton to Colony Capital, Lumière Place to Tropicana Entertainment and the Colorado Belle and Edgewater Casinos in Laughlin NV to Golden Entertainment. Additionally, they have performed 300+ engagements over the past 16 years that include: Facilitating major system selections and upgrades, Information Technology Assessments, Strategic IT leadership, Technology gap analyses, Expert witness and litigation support, Project management services and most importantly -- providing customized engagements and solutions to meet the critical business needs of her clients.
Over the past several years, Claudia has been recognized with a number of industry awards: 2018 – prestigious Lifetime Achievement Award from the Casino Marketing and Technology Conference, 2017 – Partner of the Year from the Gaming & Leisure CIO Roundtable and as one of the “Great Women in Gaming” in the inaugural class of 2006. Claudia is an internationally published author with technology columns appearing in several leading industry publications. She serves as an instructor for the University of Nevada, Reno - Gaming Management Department and she is a frequent speaker at industry conferences including G2E and NIGA. Claudia is also a judge for several of the industry’s technology awards including Casino Journal’s Top 20
She is an honors graduate from Penn State University.