Vice President, Brand Marketing & Digital
Foxwoods Resort Casino
Anika Howard is the VP of Brand Marketing and Digital, and is responsible for Advertising, Public Relations, Digital, Sponsorship, Web and Social Marketing efforts. Anika has over 15 years of casino industry experience. She joined Foxwoods Resort Casino from IGT where she was the Senior Director of Product Marketing. Anika has extensive experience in Digital Marketing including founding AHA Management and Consulting, a boutique management consulting firm that specialized in driving measurable performance improvements for its clients through sales increases, market share improvements and increases in key operating metrics. Her client list included Wynn Resorts, Rush Street Gaming, and Seminole Gaming. Anika has an MBA and MS in Information Systems Management from Arizona State University. Her undergraduate degree is from the University of Maryland in Business & Management majoring in Marketing with a minor in Information Systems. Anika was named one of the “25 People to Watch for 2018” by Global Gaming Business and she also won the “2018 Women of Achievement Award” from the Nevada’s Women’s Fund.
Staffing: Balancing Organizational and Individual Needs in Difficult Times