Director, Mobile and Digital Innovation
Brenda Barré is the Director of Mobile and Digital Innovation at Caesars Entertainment, the world's most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company. Brenda brings a strong knowledge of enhancing the guest experience through mobile technology having successfully launched Ivy, the real time guest text messaging program, at eighteen (18) Caesars Entertainment resorts to date comprising over 30,000 rooms. Brenda has been with Caesars Entertainment since 2012 and has served in various roles within the organization including Executive Assistant to the Chairman, President & CEO and Executive Marketing Associate to the Chief Marketing Officer. Brenda won a Caesars Award of Excellence in 2018 in the category of superior guest service for the launch of Ivy. Brenda received her bachelor’s degree in Economics from UCLA in Los Angeles, California.