Marketing Results, Inc.
Craig Border has two decades of professional experience in the gaming industry providing strategic and operational services to casinos across North America. He has developed marketing strategies for national gaming companies, Native American casinos and racinos.
Craig is experienced working in highly competitive gaming markets and has been on the opening team of eight gaming properties. In this role he provided strategic direction on loyalty programs, database strategies and assisted in marketing system integration – providing a strong foundation for database marketing efforts and business intelligence.
His technological knowledge and marketing experience culminated in the development of innovative analysis and database management solutions for the gaming industry. He is an original team member contributing to the development of Marketing Results’ AIM® Advanced Intelligence Marketing system.
Today Craig provides strategic direction for enhancements to Marketing Results’ products and services, while leading the Marketing Results team in providing effective marketing solutions to casino operators.