Casino Marketing & Technology Conference
Register Now!

Casino Marketing & Technology Conference


Register Now!

Casino Marketing Conference


Jim White Jim White
Chief Experience Officer
Jim White Advantage Guest Experience, LLC

Jim White is president and chief experience officer at Jim White Advantage Guest Experience, a professional consulting firm specializing in assisting companies in crafting unique and personal guest experiences that offer a distinct advantage and a point of differentiation over their competitors.

Jim brings more than 30 years of experience in hospitality operations across multiple industries and a true passion for treating each customer as his guest. His expertise lies in understanding the nuances of customer service and creating customer experience programs focused on increased visitation and positive word of mouth recommendation. While working in the casino gaming industry, he created a signature customer experience program changing the service culture of the organization and creating a connection between employees and customers. Moving into the healthcare space, Jim spent time with skilled nursing and rehabilitation facilities perfecting the service culture in medical resort type facilities where he is credited with the creation and implementation of NPS-based programs with scores comparable to those at luxury resorts.

Jim, his wife and daughter live in Chicago. When not working, he enjoys traveling and spending time with his friends and family.

“Because no matter how small an act of kindness or generosity or simple positivity you put out into the world, it will make a difference.” —Wonder Woman


Journey Mapping for Optimal Guest Engagement

Casino Marketing & Technology Conference Agenda