Casino Marketing & Technology Conference
Register Now!

Casino Marketing & Technology Conference

 

Register Now!

Casino Marketing Conference


 

Leana Schlecht Leana Schlecht
Director of Marketing
Lake of the Torches Resort Casino

 

 

 

 

Leana is the Director of Marketing at Lake of the Torches Resort Casino, located in the heart of Wisconsin’s Northwoods. She oversees the property’s entire marketing operations, which includes the player’s club, guest service, host division and the casino’s in-house marketing agency.

She has more than 17 years of experience in the casino industry. Beginning as an intern, she earned her way up the ranks of the organization and uses her vast experience in implementing innovative marketing solutions to achieve real results for the organization. During her eight year tenure as Director of Marketing, Leana has fostered a progressive, regionally-renowned host program that has become the primary revenue driver for the property. Her direction also included a focus on analytical-based marketing strategies that optimized the revenue potential from the casino’s player database. Leana has also overseen the launch of the new players club, Lake Club, which launched during the Covid pandemic. She is active in the Lac du Flambeau Chamber of Commerce and in promoting Lac du Flambeau to the thousands of visitors that travel to the area throughout the year.

 

Staffing: Balancing Organizational and Individual Needs in Difficult Times


Casino Marketing & Technology Conference Agenda