Director of Marketing
Lake of the Torches Resort
Leana is the Director of Marketing at Lake of the Torches Resort Casino, located in the heart of Wisconsin’s Northwoods. She oversees the property’s entire marketing operations, which includes the player’s club, guest service, host division and the casino’s in-house marketing agency.
She has more than 16 years of experience in the casino industry. Beginning as an intern, she earned her way up the ranks of the organization and uses her vast experience in implementing innovative marketing solutions to achieve real results for the organization. During her seven year tenure as Director of Marketing, Leana has fostered a progressive, regionally-renowned host program that has become the primary revenue driver for the property. Her direction also included a focus on analytical-based marketing strategies that optimized the revenue potential from the casino’s player database. Leana has also overseen the implementation of state of the art technologies to connect players and guests to a new world of gaming technologies. She is active in the Lac du Flambeau Chamber of Commerce and in promoting Lac du Flambeau to the thousands of visitors that travel to the area throughout the year.