Loyalty Player and Development Conference
Register Today!

Loyalty Player and Development Conference

 

Register Today!

Loyalty & Player Development Conference


 

Mark Juliano Mark Juliano
Vice President, Casino Marketing
Las Vegas Sands Corp.

Mark Juliano is an energetic marketing executive with over 10 years in the marketing industry. During that time, Mark has worked in several different positions, both in the United States and Singapore. He joined the Venetian Casino Resort, LLC in 2014 as Global Gaming Slot Management Associate, and has been promoted through several positions before becoming Vice President of Casino Marketing.

In his current position, Mark leads a team of 50 Team Members in the Casino Marketing division. He is focused on overseeing all departmental operations while driving host productivity & profitability through casino patron development. In previous roles, Mark made some remarkable improvements to the loyalty club’s direct marketing program and to the outbound telemarketing host team’s performance. In 2017, the Relationship Marketing department set records for the highest single month, quarter, and annual net gaming revenues in property history.

Prior to joining The Venetian Casino Resort, LLC, Mark spent 3 years working at Marina Bay Sands Pte. Ltd. in various positions. His focus was to refine Player Development host’s sales skills and create engaging Casino Marketing programs to drive business from markets throughout Southeast Asia & China.

Mark has also been a Financial Advisor for a wealth management company in Philadelphia where he specialized in retirement income distribution planning and financial education workshops. Mark reports directly to the Senior Vice President of Casino Operations.

 

Understanding Player Reinvestment from Both Sides, Player Development and Loyalty Clubs


Loyalty Player & Development Conference Agenda