Loyalty Player and Development Conference
Register Today!

Loyalty Player and Development Conference

 

Register Today!

Loyalty & Player Development Conference


 

Mark Schrecengost Mark Schrecengost,
Executive Director of Casino Operations and Marketing
Harrington Raceway and Casino

 

 

 

 

Cruise ships, racetracks, Tribal and commercial gaming … Mark’s forward-thinking and leadership skills come from a very diverse and well-rounded career in gaming and hospitality. Mark entered into the gaming industry in 1996 as an Executive Director of Casino Marketing and since then, has held positions in player development, COO, Director of Operations, General Manager in several markets with organizations such as Affinity Gaming, Buffalo Thunder Resort & Casino/Cities of Gold Casino and Fantasy Springs Casino.

Since 2018 he has utilized his wide range of hands-on experience and passion for cutting-edge technology to create aggressive marketing campaigns focused on loyalty retention, profitable food and free play incentives and has utilized technology to improve guest experiences through faster, more effective service mediums. He’s also focused on a re-designed direct mail program to generate incremental revenues and reward regulars at Harrington Raceway.

Why Setting Point Values and Understanding the Math Will Determine if Your Players Find Value in Their Rewards

 


 

Conference Agenda