Founder and President
Matthew Capala is a digital casino marketing strategist, speaker, and author. As a practitioner above all, he has spent the last decade delivering results to some of the most iconic casino and retail brands in the world, leveraging the latest tools and strategies in SEO, SEM, content, social, and digital ads. As the Founder and Managing Director of Alphametic, a boutique digital agency, he manages a team of experts to help his clients increase ROI from their digital marketing efforts. Matthew works with the world’s leading casino brands in competitive markets, including Resorts Casino Hotel in Atlantic City, ilani Resort in WA, and Paragon Casino in LA. His work and ideas have been featured in Forbes, Casino Journal, Chicago Tribune, eMarketer, Entrepreneur, and The Next Web. He is the author of the best-selling “SEO Like I’m 5,” and his most recent book, “Keyword Research Like a Pro,” is now available on Amazon. With a successful track record as a Madison Avenue executive and as a digital marketing Adjunct Professor at NYU (’12 –’14), Matthew is well-versed in the innovation and application of modern digital marketing.