Meczka Marketing Research and Consulting, Inc.
President Michael A. Meczka built MMRC, Inc. on a foundation of excellent customer service, price value, and ethics in research that continues today. Michael has conducted thousands of focus groups representing a diverse pool of topics including travel, leisure, product development, and advertising communication. In addition, he is an experienced expert legal witness in the areas of marketing and research.
Michael is a recognized expert in gaming marketing and research, and has conducted projects in every legal domestic gaming jurisdiction. Michael’s depth of experience and understanding in the gaming industry is the result of working extensively with a variety of perspectives specific to the gaming arena, including patrons, governments, regulators, operators and suppliers.
During the company's 40 years as consultants to the gaming industry, over 1,000,000 individual quantitative interviews and in excess of 2,500 qualitative sessions specific to the gaming industry have been completed.
Michael is the recipient of the 2013 Lifetime Achievement Award in casino marketing. MMRC, Inc. is based in Los Angeles near LAX with a staff of 4 research support personnel. The website is www.mmrcinc.com.