Digital Marketing and Innovation Manager
Rivers Casino Pittsburgh
Robby Bell joined Pittsburgh’s Rivers Casino in August of 2010, one year after Western Pennsylvania’s premier gaming and entertainment venue opened on the city’s North Shore. As an early Marketing Team leader, Robby combined a natural enthusiasm for gaming with his education and expertise in digital marketing. He initiated the ground-up development of all Rivers’ social media platforms, plus launched online social gaming. Additionally, he maintains the property’s website and manages ongoing digital marketing campaigns. Robby joined the task force that spearheaded Rivers’ first mobile app and was subsequently named corporate project manager for all mobile marketing, overseeing product/service launches at three other Rush Street Gaming casinos. His commitment to using social and digital marketing strategies to produce positive, measurable business outcomes has earned third-party recognition from notable partners such as Facebook, Google and Apple. Robby is a graduate of Point Park University and the Community College of Allegheny County.