Items Tagged with 'player retention'

ARTICLES

The impact of addressable media on casino advertising and marketing
Focus On: Casino Advertising

The impact of addressable media on casino advertising and marketing

The advent of addressable media should alter the way casino operators make decisions about mass market advertising
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Julia Carcamo
August 19, 2019
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In the Mad Men days of advertising, it was easy to get a point across… people watched fewer programs, so it was simpler to get your message out to a massive audience. Changes in the media landscape and the habits of the viewer make it more challenging to get to those same massive audiences.
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Expert Insight- 4 of 4

Players first: U.S. online sportsbooks success up to players

The ability to attract and retain a steady stream of new customers will determine successful U.S. online sportsbooks
Manuel Martinez
April 15, 2019
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With the repeal of PASPA almost a year old, legalized sports betting slowly continues to pop up in states across the country. Each state regulates what, where and how sports bets can be placed, offering a new entertainment option.


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Rymax Marketing on the casino marketing game
Talking Points with Paul Gordon, Rymax Marketing

Rymax Marketing on staying ahead of the casino marketing game

Rymax Marketing stays ahead of the game by constantly upgrading player loyalty merchandise and delivery technology
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Paul Doocey
February 21, 2019
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Rymax Marketing has carved out a very successful niche in the North American casino industry. Paul Gordon, senior vice president of sales for Rymax, recently took some time to field questions from Casino Journal Editor Paul Doocey.


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