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Home » Keywords » player retention

Items Tagged with 'player retention'

ARTICLES

Bill Silverman

Why tracking casino guest satisfaction matters

To appropriate a current cultural theme, guest satisfaction matters. Whether your core competition is another casino or other entertainment options, your success largely hinges on providing your guests with a satisfying experience.
Bill Silverman
October 20, 2020
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We all know that most casino guests are going to leave the casino with fewer dollars than they brought. 


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Boyd Gaming partners with Aristocrat Technologies, Inc. to launch enhanced player loyalty app

September 23, 2020
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Aristocrat Technologies, Inc. has partnered with casino operator Boyd Gaming Corporation to launch an all-new player loyalty mobile application: B Connected Mobile.


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Omnico partners with GHS to supercharge touchless guest journeys in casino sector

September 17, 2020
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Omnico announced a significant new partnership with Gaming Hospitality Solutions (GHS), the casino, cruise and convenience store loyalty-enablement and offer management solutions experts.


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Merchandise rewards -- RYMAX

July 29, 2020
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Rymax announced the addition of thirteen new brands to its portfolio of merchandise rewards.


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B Connected Player Loyalty Program – BOYD GAMING

June 3, 2020
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Boyd Gaming Corporation announced the launch of its B Connected player loyalty program at Cannery Casino Hotel.


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Trends location and foot traffic analytics platform -- GIMBAL

September 12, 2019
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Gimbal announced the launch of Trends, its location and foot traffic analytics platform. 


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The impact of addressable media on casino advertising and marketing
Focus On: Casino Advertising

The impact of addressable media on casino advertising and marketing

The advent of addressable media should alter the way casino operators make decisions about mass market advertising
Juliacarcamo 200x200
Julia Carcamo
August 19, 2019
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In the Mad Men days of advertising, it was easy to get a point across… people watched fewer programs, so it was simpler to get your message out to a massive audience. Changes in the media landscape and the habits of the viewer make it more challenging to get to those same massive audiences.
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Ravingdashboards player development solution -- RAVING

July 31, 2019
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Native-owned gaming and hospitality firm Raving, just launched the first of several dashboards to the gaming industry.


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Casino marketing advice from gaming industry experts
SSCM marketers

Casino marketing advice from gaming industry experts

Talking the TALK
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Dennis Conrad
July 17, 2019
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Three experienced and savvy casino marketing executives discuss their paths to success and offer advice on how to prosper in this always evolving gaming practice


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Guest Column Casino Journal
Call Center

Casino call centers need to emphasize the customer experience

Peter tetlow
Peter Tetlow
July 15, 2019
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Organizations need to truly understand what the customer experience is and also what it means within the gaming industry in order to improve it.


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What casino resort amenities are performing best in the COVID-restricted times?

What casino resort amenities are performing best in the COVID-restricted times?
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