Tom Jenkin, president, global operations, Caesars Entertainment, sat for an interview with his former colleague from Harrah’s, Dennis Conrad, president emeritus of Raving Consulting at the Casino Marketing & Technology Conference in late July.

Traditionally, word of mouth spreads from one person to another; but in today’s hyper-connected world, word of mouth can spread from one to hundreds or thousands with a single tweet or post.

Last month we produced the 16th edition of our annual Casino Marketing & Technology Conference and dare I say it was right up there with the best of them, and not just because of the double-digit growth we realized in full conference attendees and exhibitors.

Genting Casinos UK are the first gambling company to achieve the Safer Gambling Standard, the social responsibility quality standard for the gambling industry developed by GamCare, the UK-based national charity.

Win Systems, a leading technology supplier for the gaming and entertainment industry, has placed its Wigos casino management system at the Gran Palacio, a Euromex Group casino that recently opened in the Mexican city of Monterrey.

IGT Global Services Limited, a subsidiary of International Game Technology PLC (IGT) has signed an agreement with Finnish lottery operator Veikkaus Oy to deliver IGT PlayDigital’s PlayRGS (remote game server) solution and PlayCasino content.

Three key phases comprise building a strong brand strategy: discovery, articulation and deployment.

For most of the past 25 years I have been covering the gaming industry, and I have seen a lot of things come to fruition that I would have thought highly unlikely back in the very early 1990s. For example, I never would have guessed that table games (ETGs) would become such a big deal.

Tokyo-based BroadBand Security, Inc. has signed an exclusivity contract with Table Trac, Inc. to integrate the CasinoTrac casino management system (CMS) to the Japanese gaming market.