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In my opinion, the entire casino industry is ready for reinvention; but for some marketing leaders, the path to reinvention first involves getting back to basics of marketing, branding and being genuine.
Coronavirus continues to take a bite out of casino revenues, but slot floors in casinos small and large continue to perform surprisingly well, with MGM National Harbor being a case in point
I am often asked if I have seen any emerging trends since the reopening of casinos post COVID-19 mandated closures early this year. The answer is yes, I have.
I am lucky to have been able to work with all sizes and types of casinos in the U.S., with varying resources, and I can say with great certainty that what is not done nearly enough in the industry is meaningful research.
Even in the face of the numerous business challenges brought on by COVID, gaming machine vendors continue to innovate and introduce new games and products, as this year’s World of Slots shows
As we slog through the unprecedented health crisis that is COVID-19, it’s hard to believe that anything will ever return to “normal,” or at least to the way it was before the virus hit.