Socialbakers announced it will offer free access to its social media marketing platform to help NGOs around the world communicate during the COVID-19 crisis.

As marketers, we spend countless hours on brand development—creating the structure, look and feel of our brands.

Resorts World Casino New York City announced a partnership with StarStar Mobile to launch **RWNYC, a unique vanity number that can be used from any phone. 

This is the story of how a British eight-men rowing team’s Olympic gold victory will help you achieve success with your marketing goals. No, really, this is good stuff and it will help you focus your marketing like never before. 

Walk through the average casino floor, and it’s hard not to notice the various forms of media and screens that are now used to touch the customer. Make your way to the casino back office, and you’re quickly assailed by a growing mix of user interfaces that help with our daily marketing tasks.

As more and more Millennials are starting to venture into a “marketable” age for the gaming and hospitality industry, resort operators are adding new and unique non-gaming experiences to create the buzz needed to attract them and draw them into the gaming facility.

The number of casinos has been fairly flat nationally for the past decade but the overall supply of gaming has skyrocketed. The battle for gaming revenue is as intense as ever, so what strategies can marketers pursue to stay ahead of game?

Casino Journal’s 16th edition of the Casino Marketing & Technology Conference, held at Caesars Palace Las Vegas Hotel & Casino July 23-25, featured strong increases in attendees and exhibitors and the first ever pre-show Loyalty and Player Development Conference presented by Raving Consulting.

Traditionally, word of mouth spreads from one person to another; but in today’s hyper-connected world, word of mouth can spread from one to hundreds or thousands with a single tweet or post.

There are numerous regulations and taxes to deal with. Competition can be fierce, and competitors can act irrationally. Ever-increasing entertainment options can take bigger bites out of casino customers' wallets. Local economies can tank.