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Home » Keywords » marketing strategies

Items Tagged with 'marketing strategies'

ARTICLES

AGAlogo

AGA activates enforcement process for responsible marketing code for sports wagering

September 17, 2020
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To commemorate the beginning of Responsible Gaming Education Week (RGEW), the American Gaming Association (AGA) activated the enforcement process associated with its Responsible Marketing Code for Sports Wagering.


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SocialBakers_logo

Social Media Marketing Platform -- SOCIALBAKERS

March 19, 2020
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Socialbakers announced it will offer free access to its social media marketing platform to help NGOs around the world communicate during the COVID-19 crisis.


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SS_22_0516CJ_pic3_Julia_Carcamo-2010-hi-res1.jpg

Risk-free approach to casino branding

Juliacarcamo 200x200
Julia Carcamo
February 14, 2020
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As marketers, we spend countless hours on brand development—creating the structure, look and feel of our brands.


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Mobile Marketing Casino Journal

**RWNYC marketing platform -- RESORTS WORLD CASINO

January 21, 2020
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Resorts World Casino New York City announced a partnership with StarStar Mobile to launch **RWNYC, a unique vanity number that can be used from any phone. 


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Guest Column Casino Journal
Marketing

An adage that will focus your casino marketing effort

Goals, tasks and vision to answer a single question, “Will it make the boat go faster?”
Ss 12 1218cj pic1 osiecki
Tom Osiecki
October 23, 2019
No Comments

This is the story of how a British eight-men rowing team’s Olympic gold victory will help you achieve success with your marketing goals. No, really, this is good stuff and it will help you focus your marketing like never before. 


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Mobile Marketing Casino Journal
Mobile Marketing

Best practices for casino communication channels

September 18, 2019
No Comments

Walk through the average casino floor, and it’s hard not to notice the various forms of media and screens that are now used to touch the customer. Make your way to the casino back office, and you’re quickly assailed by a growing mix of user interfaces that help with our daily marketing tasks.


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Casinos continue to expand amenity offerings
Focus On: Resorts

Casinos continue to expand amenity offerings

Life outside the game
Joan
Joan Mantini
September 13, 2019
No Comments

As more and more Millennials are starting to venture into a “marketable” age for the gaming and hospitality industry, resort operators are adding new and unique non-gaming experiences to create the buzz needed to attract them and draw them into the gaming facility.


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Tips for marketing casinos in competitive markets
Focus On: Marketing

Tips for marketing casinos in competitive markets

Up to the challenge
Charles anderer 200x200
Charles Anderer
September 13, 2019
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The number of casinos has been fairly flat nationally for the past decade but the overall supply of gaming has skyrocketed. The battle for gaming revenue is as intense as ever, so what strategies can marketers pursue to stay ahead of game?


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The Romero Awards

The Romero Awards at the Casino Marketing & Technology Conference

Charles anderer 200x200
Charles Anderer
September 12, 2019
No Comments

Casino Journal’s 16th edition of the Casino Marketing & Technology Conference, held at Caesars Palace Las Vegas Hotel & Casino July 23-25, featured strong increases in attendees and exhibitors and the first ever pre-show Loyalty and Player Development Conference presented by Raving Consulting.


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Casino Branding Column Casino Journal
Casino Branding

Dos and Don’ts for casino word-of-mouth marketing campaigns

(Let’s give them) something to talk about
Juliacarcamo 200x200
Julia Carcamo
September 12, 2019
No Comments

Traditionally, word of mouth spreads from one person to another; but in today’s hyper-connected world, word of mouth can spread from one to hundreds or thousands with a single tweet or post.


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