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The employee manual—the collection of policies and procedures every new employee gets when they start a job; long thought to be the critical document for setting clear expectations: what to wear (or not), how to behave (or not), and how to earn and use time off.
Slots are our primary product and how casinos make most of their money. However, we tend to treat our visitors as one-dimensional players. What that means is that in most of our marketing, the slot products are not differentiated.
Bleacher Report, a premier digital destination for Millennial and Gen Z sports fans, recently unveiled its first national study on legalized sports betting, providing insights into the behaviors and tendencies of sports fans aged 21-34.
In the wake of being named the first-ever official casino sponsor of the National Football League (NFL) earlier this year, Caesars Entertainment Corporation continued to ink deals that will cement it as a leading operator in the sports betting segment of the U.S. gaming marketplace.
As consumers continue to morph into multichannel, multitasking, tech-savvy shoppers, marketers everywhere are struggling to stay ahead of the changes in the communications landscape.
Today, casino marketers are inundated with new bells and whistles claiming to drive more revenue, engage players or be the next big craze. I am always interested in learning about these new solutions and tactics to drive business. However, it can become overwhelming.
This year, advertising and media will become even more crowded than ever before as technology continues to evolve and play a bigger part in the lives of consumers.
In my Casino Journal column last month, I began to share what I have learned in my nearly 45-year career in the gaming industry. I made the case for fun. In this month’s column, I share seven more key learnings from a career in gaming spent watching, listening, challenging, questioning, and in many cases, screwing up.
Prior to in-home megascreen televisions and sports packages on steroids, going to your local casino or bar to watch a sporting event was “a thing.” Could legalized sports betting signal the return of the packed bars at gaming facilities for college football, Super Bowl and NCAA basketball?
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