Next generation marketing technology from smaller suppliers continues to find a home in gaming operations
June 20, 2018
In the race to create new software programs that will help casino operators better automate and monetize the marketing function, the large gaming system providers have an advantage when it comes to financial backing and familiarity with the industry. This is a list of marketing automation companies to watch in 2018 and beyond.
VR technology has advanced to the point that businesses across the globe are experimenting with ways to integrate it into multiple products and services, to both excite and attract interest from new and established customers.
In many ways, this year’s version of the annual NIGA Indian Gaming Tradeshow & Convention, which took place in April at the Las Vegas Convention Center, will likely be remembered as one of the best ever held.
Weather-wise, July may not the best time of year to be in Las Vegas. I know this may be hard to believe, but it can actually get quite hot in Sin City during the summer. All kidding aside, it’s worth putting up with to attend the 14th annual Casino Marketing & Technology Conference (CMTC).
I have been to hundreds and hundreds of casinos in my 45-year gaming career, and I wagered in most of them. I have watched casinos open, close, and then open again. I have seen giant casino companies gobble up the world, spin off “orphan properties” and then get gobbled up themselves.
First off, this really shouldn’t come as much of a surprise. According to a BuyBizSell’s survey, over 500,000 business change hands each year, and the gaming industry is no stranger to this type of action… consolidations and mergers are a constant source of discussion within our community.
Does that journey link back to your brand promise? And have you enabled the convergence of digital and analog customer engagement to add value to your customer’s journey, while simultaneously recognizing those team members who bring this journey to life? Yikes.
Nurturing warm audiences who are already familiar with your property can have a positive impact on campaign effectiveness. Database and on-property marketing are both effective methods to talk to those who are already listening.
“I tend to live in the past because most of my life is there,” said Herb Caen. It’s a great quote, not only because it reflects a deep-rooted human tendency, but it strongly suggests that many of us just might not be wired for properly assessing the present, let alone the future.
Resorts World Catskills, New York’s largest commercial casino resort with the closest proximity to Manhattan, celebrated its Grand Opening last month, marking the completion of the critical first phase that marries the luxury experience with entertainment and gaming.
The Gaming Standards Association’s (GSA) newly formed Blockchain Technical Committee recently held its first meeting in London, charting a course to integrate the breakthrough technology into the gaming industry, with the potential to modernize lotteries and online and land-based gaming.
In this issue of Casino Journal, read about the latest stories from the gaming industry, take a look at stories from the Host Development Conference team challenge, table game and slots trends, and much more!