In this issue of Casino Journal, read about the latest stories of philanthropy in the gaming industry, insight on some casino marketing redearch and analytics, the latest in gaming industry news, and much more!
Table games have grown in popularity in recent years, thanks in part to the integration of slot machine-like technologies into the table experience, which in turn has attracted a growing number of younger players into the pit.
In the Mad Men days of advertising, it was easy to get a point across… people watched fewer programs, so it was simpler to get your message out to a massive audience. Changes in the media landscape and the habits of the viewer make it more challenging to get to those same massive audiences.
Even as the business world hurtles toward cashless electronic payment solutions, the gaming industry still finds value in cash handling products that can quickly and accurately process large and small amounts of traditional currency, whether on the front of slot machines or in the back office counting rooms.
When planning promotions and events, it’s common to see a meeting where the marketing team ends up going around the table taking turns giving their best ideas on what promotion to do next without the luxury of good property analytics to help support them.
The importance of retaining separate counsel to represent an executive in a pending workplace investigation cannot be overstated. Facts may lead investigators to expand an inquiry, implicating more individuals with varying levels of recommended discipline.
Last month we produced the 16th edition of our annual Casino Marketing & Technology Conference and dare I say it was right up there with the best of them, and not just because of the double-digit growth we realized in full conference attendees and exhibitors.
Genting Casinos UK are the first gambling company to achieve the Safer Gambling Standard, the social responsibility quality standard for the gambling industry developed by GamCare, the UK-based national charity.
Pay dirt! Myth-busting UNLV study reveals that gamblers can’t detect slot machine payout percentages
August 19, 2019
It's a common sight on casino floors: patrons jumping from slot machine to slot machine before eventually hunkering down at a game that's due for the next big payout. But can players really tell the difference between the house edge on one game from that of another?
Congratulations to the following casino industry professionals on their recent promotions and new appointments in their respective gaming organizations. This month, we highlight key gaming industry executives from AGA, Ainsworth Game Technology, Aristocrat Technologies, Canterbury Park, Gun Lake Casino, Konami Gaming, Live! Casino & Hotel, Seminole Hard Rock Hotel & Casino Hollywood, and Virgin Hotels.
In this issue of Casino Journal, gaming operators prep for reopening in the ongoing shadow of coronavirus, reopening casinos should consider going back to the beginning, architects ponder COVID-19 impact on gaming resort layout and design, and much more!