Slot Management & Marketing

SMM November 2020 Cover

2020 November/December

In this issue of Slot Management & Marketing, Mechanical reel slot machine manufacturers increasingly turn to technology to keep the game format popular with both customers and operators, ETG use spikes with COVID, and much more!

Cover Story

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Mechanical reel slot machines
Slot Management & Marketing

Reel slot machines continue to step forward

Mechanical reel slot machines continue to evolve to meet the changing demands of customers and operators
Joan
Joan Mantini
November 20, 2020
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Stepper slots have changed significantly over time, incorporating new technologies and features to help keep loyal customers engaged and to attract new players as well. 


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Features

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MGM National Harbor
Slot Management & Marketing

The MGM National Harbor slot floor copes with COVID

Coronavirus continues to take a bite out of casino revenues, but slot floors in casinos small and large continue to perform surprisingly well, with MGM National Harbor being a case in point
Joan
Joan Mantini
November 20, 2020
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It’s safe to surmise that every corner of the casino enterprise has been influenced by the ongoing COVID-19 pandemic. 


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Slot Games
Slot Management & Marketing

Licensed to win on the slot floor

The creation of a successful entertainment-brand slot game starts early, with the negotiation between the brand rights holder and the gaming machine manufacturer
Darren withers 200
Darren Withers
November 20, 2020
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I’ve held a number of different positions in my casino career and have learned a great deal about the industry along the way, but there are still a number of gaps in my gaming education, one such area being the process by which entertainment brands are incorporated into gaming machines and placed on the slot floor. 


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Columns

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Departments

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Book of Keno » EVOPLAY ENTERTAINMENT
Slot Management & Marketing

New online slot games

November 20, 2020
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Innovative game development studio Evoplay Entertainment has revamped a time-honored fan favorite in its latest engaging release, Book of Keno. 


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