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Home » Publications » Slot Management & Marketing

Slot Management & Marketing

SMM November 2020 Cover

2020 November/December

In this issue of Slot Management & Marketing, Mechanical reel slot machine manufacturers increasingly turn to technology to keep the game format popular with both customers and operators, ETG use spikes with COVID, and much more!
  • Cover Story
  • Features
  • Columns
  • Departments

Cover Story

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Mechanical reel slot machines
Slot Management & Marketing

Reel slot machines continue to step forward

Mechanical reel slot machines continue to evolve to meet the changing demands of customers and operators
Joan
Joan Mantini
November 20, 2020
No Comments

Stepper slots have changed significantly over time, incorporating new technologies and features to help keep loyal customers engaged and to attract new players as well. 


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Features

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MGM National Harbor
Slot Management & Marketing

The MGM National Harbor slot floor copes with COVID

Coronavirus continues to take a bite out of casino revenues, but slot floors in casinos small and large continue to perform surprisingly well, with MGM National Harbor being a case in point
Joan
Joan Mantini
November 20, 2020
No Comments

It’s safe to surmise that every corner of the casino enterprise has been influenced by the ongoing COVID-19 pandemic. 


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Slot Games
Slot Management & Marketing

Licensed to win on the slot floor

The creation of a successful entertainment-brand slot game starts early, with the negotiation between the brand rights holder and the gaming machine manufacturer
Darren withers 200
Darren Withers
November 20, 2020
No Comments

I’ve held a number of different positions in my casino career and have learned a great deal about the industry along the way, but there are still a number of gaps in my gaming education, one such area being the process by which entertainment brands are incorporated into gaming machines and placed on the slot floor. 


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Columns

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From the Editor default
Slot Management & Marketing

Slot highlights from a virtual G2E

Pauldoocey 200x200
Paul Doocey
November 17, 2020
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As I write this column, Global Gaming Expo (G2E) 2020 is in its closing phases.


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Departments

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Book of Keno » EVOPLAY ENTERTAINMENT
Slot Management & Marketing

New online slot games

November 20, 2020
No Comments

Innovative game development studio Evoplay Entertainment has revamped a time-honored fan favorite in its latest engaging release, Book of Keno. 


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ETG Monthly Index
Slot Management & Marketing

As casinos reopen from COVID closures, ETG popularity is on the rise

Rick eckert eilers and krejcik gaming
Rick Eckert
November 19, 2020
No Comments

I am often asked if I have seen any emerging trends since the reopening of casinos post COVID-19 mandated closures early this year. The answer is yes, I have.


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Star Trek slot
Slot Management & Marketing

New Star Trek slot takes off at M Resort Spa Casino

November 19, 2020
No Comments

Aristocrat Technologies’ new Star Trek: The Next Generation slot game is an out-of-this-world experience, and the game is making its Earthly premiere in late September at M Resort Spa Casino in Las Vegas.


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Rush Street
Slot Management & Marketing

Rush Street Interactives taps into Ainsworth online slots

November 19, 2020
No Comments

Rush Street Interactive (RSI) has partnered with Ainsworth Game Technology to bring a selection of Ainsworth’s most exciting slot games to RSI’s popular NJ online casino site, PlaySugarHouse.com. 


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Kascada
Slot Management & Marketing

Scientific Games unveils Kascada, its next-generation slot cabinet

November 19, 2020
No Comments

Scientific Games Corporation is continuing its legacy of developing industry-leading products with the introduction of the new Kascada cabinet. 


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IGT cabinet
Slot Management & Marketing

Latest IGT cabinet find a home at Mohrgan Sun casino

November 19, 2020
No Comments

International Game Technology PLC (IGT) has successfully launched 20 of its PeakSlant32 cabinets—the first slot cabinets in North America to feature three 32-inch displays—at Mohegan Sun in Uncasville, Conn. 


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