November 2020 | SMM Magazine

Slot Management & Marketing

Reel slot machines continue to step forward

Mechanical reel slot machines continue to evolve to meet the changing demands of customers and operators

November 20, 2020

Stepper slots have changed significantly over time, incorporating new technologies and features to help keep loyal customers engaged and to attract new players as well.

Slot Management & Marketing

The MGM National Harbor slot floor copes with COVID

Coronavirus continues to take a bite out of casino revenues, but slot floors in casinos small and large continue to perform surprisingly well, with MGM National Harbor being a case in point

Joan Mantini

November 20, 2020

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It’s safe to surmise that every corner of the casino enterprise has been influenced by the ongoing COVID-19 pandemic.

Slot Management & Marketing

Licensed to win on the slot floor

The creation of a successful entertainment-brand slot game starts early, with the negotiation between the brand rights holder and the gaming machine manufacturer

Darren Withers

November 20, 2020

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I’ve held a number of different positions in my casino career and have learned a great deal about the industry along the way, but there are still a number of gaps in my gaming education, one such area being the process by which entertainment brands are incorporated into gaming machines and placed on the slot floor.

Slot Management & Marketing

Slot highlights from a virtual G2E

Paul Doocey

November 17, 2020

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As I write this column, Global Gaming Expo (G2E) 2020 is in its closing phases.

Slot Management & Marketing

New online slot games

November 20, 2020

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Innovative game development studio Evoplay Entertainment has revamped a time-honored fan favorite in its latest engaging release, Book of Keno.

Slot Management & Marketing

As casinos reopen from COVID closures, ETG popularity is on the rise

Rick Eckert

November 19, 2020

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I am often asked if I have seen any emerging trends since the reopening of casinos post COVID-19 mandated closures early this year. The answer is yes, I have.

Slot Management & Marketing

New Star Trek slot takes off at M Resort Spa Casino

November 19, 2020

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Aristocrat Technologies’ new Star Trek: The Next Generation slot game is an out-of-this-world experience, and the game is making its Earthly premiere in late September at M Resort Spa Casino in Las Vegas.

Slot Management & Marketing

Rush Street Interactives taps into Ainsworth online slots

November 19, 2020

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Rush Street Interactive (RSI) has partnered with Ainsworth Game Technology to bring a selection of Ainsworth’s most exciting slot games to RSI’s popular NJ online casino site, PlaySugarHouse.com.

Slot Management & Marketing

Scientific Games unveils Kascada, its next-generation slot cabinet

November 19, 2020

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Scientific Games Corporation is continuing its legacy of developing industry-leading products with the introduction of the new Kascada cabinet.

Slot Management & Marketing

Latest IGT cabinet find a home at Mohrgan Sun casino

November 19, 2020

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International Game Technology PLC (IGT) has successfully launched 20 of its PeakSlant32 cabinets—the first slot cabinets in North America to feature three 32-inch displays—at Mohegan Sun in Uncasville, Conn.