January/February 2019 Issue | Slot Management & Marketing

In this issue of Slot Management & Marketing, we take a look at some of the newest slot machine innovation, marketing to millenials, the latest in slot machine analytics, and much more!

Cover Story

Slot companies tap local game design studios

Matching content to markets is a key priority for leading slot manufacturers

Charles Anderer

January 23, 2019

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With ICE Totally Gaming, the wagering world’s largest trade show just around the corner next month, Slot Management & Marketing spoke with some of the industry leaders on the topic of localizing game content globally. Here’s what they had to say.

Technology

Slot machine analytics on the rise

Analytics continue to provide slot operators with the information needed to better understand and market to players

Joan Mantini

January 23, 2019

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Casino operators have traditionally used analytics to understand basic behavioral attributes of customers such as play level, spend and visit frequency. But as gaming properties have become more amenity driven, the competition for visitor wallet share between the casino and other entertainment-oriented facets of the facility has become increasingly aggressive.

Games

The latest licenses concepts for slot machines

Taking license

Paul Doocey

January 26, 2019

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When it comes to licensed game concepts, slot manufacturers continue to push the innovation envelope, as this recap of recent introductions shows. It’s no secret that in an ideal world, gaming properties would prefer to buy and own all slot machines displayed on the casino floor.

Editor's Letter

Casinos seeking Millennials can learn from the cruise industry

Sea change

Paul Doocey

January 23, 2019

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There is a lot of lip service paid to making the slot floor, pit area and other aspects of the traditional brick-and-mortar casino more attractive to the Millennial generation. I don’t think I’m being too critical in saying that, so far, most of the attempts to “Millennial-ify” the casino experience have been largely cosmetic.

By the Numbers

Indexes provide better insight to slot performance

Rick Eckert

January 27, 2019

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In my last few articles, I covered the various analysis that I utilized as an operator and those that we at Eilers & Krejcik Gaming are applying in the EILERS-FANTINI Central Game Performance Database (GPD). Since those articles and reports were published, operators and suppliers have requested new ways in which they would like for us to slice and dice our large dataset.

Slot Floor Marketing

The sports betting and slot machine connection

Darren Withers

January 27, 2019

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Since the landmark SCOTUS decision to strike down PASPA in May 2018, states have been passing legislation to legalize sports wagering. New Jersey, Nevada, Delaware, West Virginia, Pennsylvania, Road Island, Mississippi and New Mexico already offer sports betting at land-based casinos.

Scientific Games and Hasbro extend their licensing agreement

December 26, 2018

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Scientific Games Corporation has extended through 2025 its long-term license agreement with Hasbro, Inc. and Hasbro International, Inc. for the exclusive use of MONOPOLY and more than 15 other iconic game brands.

British Columbia Lottery to deploy Everi’s TournEvent System

November 21, 2018

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Everi Holdings Inc. announced the British Columbia Lottery Corporation has approved the company’s TournEvent slot tournament system for deployment at all casino properties in the province.

In the News

Aristocrat opens new Nevada campus

January 27, 2019

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Aristocrat Technologies was joined by a delegation of local, state and international dignitaries in December to cut the ribbon at the company’s new two-building campus in the Las Vegas neighborhood Summerlin.

In the News

AGS purchases one company, partners with another

January 27, 2019

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AGS has entered into a definitive agreement to acquire all issued and outstanding common shares of Integrity Gaming Corp. for a cash payment of C$0.46 per share or a total transaction value of US$49 million, which includes repaying US$36 million of Integrity’s outstanding debt.

Gary Platt at Tuscany Suites & Casino and Angel Of The Winds Casino Resort

In the News

Two casinos opt for Gary Plat slot seats

January 27, 2019

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Tuscany Suites & Casino and Angel Of The Winds Casino Resort became the latest operators to install slot seating from Gary Platt Manufacturing.

In the News

Konami's Concerto Opus slot cabinet passes trials

January 27, 2019

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Konami Gaming has launched its Concerto Opus cabinet following documented success at trial locations. Concerto Opus features a 65-inch 4K Ultra HD display, as well as dual cup holders, dual spin buttons, illuminated multi-color button dash and optional USB charger.

Quixant and Aruze Gaming join forces

December 5, 2018

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Quixant recently announced the success of its first collaboration with Aruze Gaming.

The Concerto Opus cabinet from Konami Gaming

Talking Points with Steve Walther, Konami Gaming

Konami Gaming slot products evolve with the times

Paul Doocey

January 27, 2019

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Konami Gaming continues to make inroads into the North American slot machine marketplace. The company’s desire to become a bigger player in this space was evident at last October’s Global Gaming Expo (G2E) in Las Vegas, where Konami displayed a wide and deep range of new games, cabinets and concepts aimed at U.S. gaming operators and slot consumers.