With ICE Totally Gaming, the wagering world’s largest trade show just around the corner next month, Slot Management & Marketing spoke with some of the industry leaders on the topic of localizing game content globally. Here’s what they had to say.
Casino operators have traditionally used analytics to understand basic behavioral attributes of customers such as play level, spend and visit frequency. But as gaming properties have become more amenity driven, the competition for visitor wallet share between the casino and other entertainment-oriented facets of the facility has become increasingly aggressive.
When it comes to licensed game concepts, slot manufacturers continue to push the innovation envelope, as this recap of recent introductions shows. It’s no secret that in an ideal world, gaming properties would prefer to buy and own all slot machines displayed on the casino floor.
There is a lot of lip service paid to making the slot floor, pit area and other aspects of the traditional brick-and-mortar casino more attractive to the Millennial generation. I don’t think I’m being too critical in saying that, so far, most of the attempts to “Millennial-ify” the casino experience have been largely cosmetic.
In my last few articles, I covered the various analysis that I utilized as an operator and those that we at Eilers & Krejcik Gaming are applying in the EILERS-FANTINI Central Game Performance Database (GPD). Since those articles and reports were published, operators and suppliers have requested new ways in which they would like for us to slice and dice our large dataset.
Since the landmark SCOTUS decision to strike down PASPA in May 2018, states have been passing legislation to legalize sports wagering. New Jersey, Nevada, Delaware, West Virginia, Pennsylvania, Road Island, Mississippi and New Mexico already offer sports betting at land-based casinos.
Scientific Games Corporation has extended through 2025 its long-term license agreement with Hasbro, Inc. and Hasbro International, Inc. for the exclusive use of MONOPOLY and more than 15 other iconic game brands.
Aristocrat Technologies was joined by a delegation of local, state and international dignitaries in December to cut the ribbon at the company’s new two-building campus in the Las Vegas neighborhood Summerlin.
AGS has entered into a definitive agreement to acquire all issued and outstanding common shares of Integrity Gaming Corp. for a cash payment of C$0.46 per share or a total transaction value of US$49 million, which includes repaying US$36 million of Integrity’s outstanding debt.
Konami Gaming has launched its Concerto Opus cabinet following documented success at trial locations. Concerto Opus features a 65-inch 4K Ultra HD display, as well as dual cup holders, dual spin buttons, illuminated multi-color button dash and optional USB charger.
Konami Gaming continues to make inroads into the North American slot machine marketplace. The company’s desire to become a bigger player in this space was evident at last October’s Global Gaming Expo (G2E) in Las Vegas, where Konami displayed a wide and deep range of new games, cabinets and concepts aimed at U.S. gaming operators and slot consumers.
In this issue of Sports Betting Management, read about the latest stories from the gaming industry's sports betting market, take a look at how professional sports leagues relate to legal sports betting, and much more!