President & Chief Brand Strategist
J Carcamo & Associates
Julia began her career in the Gulf South gaming market but subsequently moved to Las Vegas to serve as Director of Brand Marketing for Caesars Entertainment (then known as Harrah’s), developing the brand architecture for the core Harrah’s brands, including the refinement of Total Rewards®. Following that, Julia’s next challenge was leading the brand development of Wynn Resorts and all of its offerings. It was here that she learned the most influential lesson: to think and act like a guest to truly see the brand experience from their perspective. In a defining moment for her, Julia served as the Vice President of Brand Marketing for Isle of Capri Casinos. Julia lead the team responsible for the development of a new brand portfolio for the company as well as reintroduction of the ubiquitous Lady Luck Casino brand. O3 Julia is president and chief brand strategist at J Carcamo & Associates as well as co-founder of espÑOLA, a Hispanic marketing and engagement agency, and Casino Marketing Boot Camp. Coaching and mentoring are a core value and passion.