Romero Awards

romero award

2019 Romero Award Photo Gallery

Winner John Romero
John Romero

Named after casino marketing pioneer and author John Romero, the Romero Awards honor those gaming operators who best fulfill the spirit of John’s more than 45-year crusade for effective, measurable and accountable casino marketing expenditures.

Each year, a panel of expert judges selects winners for their excellence in casino marketing in a variety of important marketing categories.

More Information

For more information, please contact Charles Anderer, Executive Editor, BNP Media Gaming Group, by email andererc@bnpmedia.com.

2019 Romero Award Winners

 

Casino Floor Promotion
Large Casino

Diamond: Snoqualmie Casino, $10,000,000 Anniversary Celebration

Gold: Snoqualmie Casino, $1,000,000 Cruisin' Into Summer

Gold: Rivers Casino Pittsburgh, Wheel or Deal Drawings

Gold: Westgate Casino Resort, March Madness: Play+ Concierge 

Silver: Rivers Casino Pittsburgh, $100,000 Anchor Away Drawings

Silver: Niagara Casinos, Hot Gifts Giveaway - Money Booth Edition

Silver: Fallsview Casino Resort, Fallsview Casino Resort's Chinese New Year - Year of the Pig Promotion

Silver: Gila River Hotels & Casinos, The Jacket Giveaway

 

Casino Floor Promotion
Small/Mid-size Casino

Gold: Painted Hand Casino, King and Queen of the Mechanical Bull

Gold: Sevenwinds Casino, Lodge & Conference Center, Experience Something New

 

Community Relations (Charity, Cooperative Business Programs)
Large Casino

Diamond: Gila River Hotels & Casinos, Celebrating 25 Years with Gila River

Gold: Snoqualmie Casino, Snoqualmie Casino donates $27,500 to local non-profits on behalf of team members

Silver: Gila River Hotels & Casinos, Gila River Cares Night of Giving

 

Community Relations (Charity, Cooperative Business Programs)
Small/Mid-size Casino

Gold: Gold River Casino, Back to School Supply Drive

 

Direct Mail Marketing (Single or Campaign)
Large Casino

Diamond: Rivers Casino Pittsburgh, Bankers Bucks 

 

Direct Mail Marketing (Single or Campaign)
Small/Mid-size Casino

Silver: Celebrity Cruises/Fortunes Casino, Alaska Sailings Direct Mail

 

Electronic Marketing (Email and Mobile)
Large Casino 

Silver: Rivers Casino Pittsburgh, Rivers Bet Ticket Launch 

 

Electronic Marketing (Email and Mobile)
Small/Mid-size Casino

No awards given for this category.

 

Online Marketing (Website and Social Media)
Large Casino

Diamond: Akwesasne Mohawk Casino Resort, Pro Football Frenzy and Pro Football Playoff Challenge

Silver: Gila River Hotels & Casinos, A World Record Bingo Extravaganza

 

Online Marketing (Website and Social Media)
Small/Mid-size Casino

No awards given for this category.

 

VIP Promotion (For Top Rated Players), Large Casino

Diamond: Snoqualmie Casino, Get In The Game Invitational - Seahawks Partnership VIP Event

Diamond: Gila River Hotels & Casinos, NYE James Bond Golden Gala

Gold: Rivers Casino Pittsburgh, Surf & Turf Drawing

Gold: Gila River Hotels & Casinos, A Taste of Little Italy – The Feast of San Gennaro

Gold: Rivers Casino Pittsburgh, Baskets & Brackets Event

Silver: Fallsview Casino Resort, Haunted High

Silver: Resorts World Catskills Casino Resort, Glitz & Glam New Year's Eve Soirée

Silver: Gila River Hotels & Casinos, “Run for the Roses” Kentucky Derby Viewing Party 

 

VIP Promotion (For Top Rated Players)
Small/Mid-size Casino

Gold: Batavia Downs Gaming, Fall Ball

Silver: Lake of the Torches Resort Casino, VIP Appreciation - Willy Wonka