Named after casino marketing pioneer and author John Romero, the Romero Awards honor those gaming operators who best fulfill the spirit of John’s more than 45-year crusade for effective, measurable and accountable casino marketing expenditures.
Each year, a panel of expert judges selects winners for their excellence in casino marketing in a variety of important marketing categories.
For more information, please contact Charles Anderer, Executive Editor, BNP Media Gaming Group, by email email@example.com.
Due to the move of the 2020 Casino Marketing & Technology Conference going to a virtual platform, the 2020 Romero Awards will not be taking place this year. The Romero Awards will resume in 2021 with winners announced at the live Casino Marketing & Technology Conference scheduled for July 2021 in Las Vegas. More information will provided in the new year.
Open to the following types of properties: Class III and Class II casinos, racinos, card clubs, VLT and slot route facilities. Submissions may come from casinos, their advertising agencies or from other marketing vendors such as direct mail companies, PR firms, CRM companies, etc. International casino companies and non-North American casinos are also eligible.
In the spirit of John Romero's more than 45-year crusade for measurable, accountable marketing expenditures, all entries must include the cost of the promotion or event and the revenue generated. Each entry must be approved by the general manager of the property.
There are two casino categories for the Romeros:
Diamond, Gold and Silver
Romeros may be awarded in the following Casino Marketing Categories:
Casino organizations may submit up to three (3) Romero entries in any single casino marketing category.
Entries will be judged on the following:
The judging criteria and format is rigorous and thorough. As a matter of fact, the hand-picked team of judges has returned year after year so competitors know that the process has been incredibly consistent.
In Support of Your Entry:
In addition to the brief description of the promotion in the entry, you may back up your submissions with photographs, video and advertising of all types by uploading files with your submission, not to exceed five minutes in length. You may also submit additional materials including, but not limited to - collateral materials, proforma overview, results evaluation or copy.
Diamond: Snoqualmie Casino, $10,000,000 Anniversary Celebration
Gold: Snoqualmie Casino, $1,000,000 Cruisin' Into Summer
Gold: Rivers Casino Pittsburgh, Wheel or Deal Drawings
Gold: Westgate Casino Resort, March Madness: Play+ Concierge
Silver: Rivers Casino Pittsburgh, $100,000 Anchor Away Drawings
Silver: Niagara Casinos, Hot Gifts Giveaway - Money Booth Edition
Silver: Fallsview Casino Resort, Fallsview Casino Resort's Chinese New Year - Year of the Pig Promotion
Silver: Gila River Hotels & Casinos, The Jacket Giveaway
Gold: Painted Hand Casino, King and Queen of the Mechanical Bull
Gold: Sevenwinds Casino, Lodge & Conference Center, Experience Something New
Diamond: Gila River Hotels & Casinos, Celebrating 25 Years with Gila River
Gold: Snoqualmie Casino, Snoqualmie Casino donates $27,500 to local non-profits on behalf of team members
Silver: Gila River Hotels & Casinos, Gila River Cares Night of Giving
Gold: Gold River Casino, Back to School Supply Drive
Diamond: Rivers Casino Pittsburgh, Bankers Bucks
Silver: Celebrity Cruises/Fortunes Casino, Alaska Sailings Direct Mail
Silver: Rivers Casino Pittsburgh, Rivers Bet Ticket Launch
No awards given for this category.
Diamond: Akwesasne Mohawk Casino Resort, Pro Football Frenzy and Pro Football Playoff Challenge
Silver: Gila River Hotels & Casinos, A World Record Bingo Extravaganza
No awards given for this category.
Diamond: Snoqualmie Casino, Get In The Game Invitational - Seahawks Partnership VIP Event
Diamond: Gila River Hotels & Casinos, NYE James Bond Golden Gala
Gold: Rivers Casino Pittsburgh, Surf & Turf Drawing
Gold: Gila River Hotels & Casinos, A Taste of Little Italy – The Feast of San Gennaro
Gold: Rivers Casino Pittsburgh, Baskets & Brackets Event
Silver: Fallsview Casino Resort, Haunted High
Silver: Resorts World Catskills Casino Resort, Glitz & Glam New Year's Eve Soirée
Silver: Gila River Hotels & Casinos, “Run for the Roses” Kentucky Derby Viewing Party
Gold: Batavia Downs Gaming, Fall Ball
Silver: Lake of the Torches Resort Casino, VIP Appreciation - Willy Wonka