Romero Awards

romero award

The 2019 Romero Awards

You are invited to participate in the only contest of its kind in casino marketing! The Romero Awards are not given for beauty, for slogans, for artwork, or for cost-per-package. They are awarded to those who can show the industry how they have driven measurable casino revenue by dead-on planning, uncommon imagination and persuasive selling power. Romero winners will be honored in a special ceremony at the 2019 Casino Marketing & Technology Conference, July 23-25, 2019 at Caesars Palace Las Vegas.

 


Eligibility:

Open to the following types of properties: Class III and Class II casinos, racinos, card clubs, VLT and slot route facilities. Submissions may come from casinos, their advertising agencies or from other marketing vendors such as direct mail companies, PR firms, CRM companies, etc. International casino companies and non-North American casinos are also eligible.

Principles:

In the spirit of John Romero's more than 45-year crusade for measurable, accountable marketing expenditures, all entries must include the cost of the promotion or event and the revenue generated. Each entry must be approved by the general manager of the property.

Casino Categories:

There are two casino categories for the Romeros:

  • Smaller to mid-size casinos and gaming facilities (less than 1,500 total gaming positions)
  • Larger casinos (1,500 or more gaming positions)

Award Categories:

Diamond, Gold and Silver

Romeros may be awarded in the following Casino Marketing Categories:

  • Direct Mail Marketing (single or campaign)
  • Community Relations (charity, cooperative business programs)
  • Casino Floor Promotion
  • VIP Promotion (for top-rated players)
  • Online Marketing (website and social media)
  • Electronic Marketing (e-mail and mobile)

Entry Limitations:

Casino organizations may submit up to three (3) Romero entries in any single casino marketing category.

Judging Criteria:

Entries will be judged on the following:

  1. Was the marketing tactic measurable and accountable, and did it stay within the final approved budget?
  2. Did that marketing tactic result in a meaningful increase in revenue?
  3. Were the strategy and tactics behind the entry different and innovative?
  4. Did the promotion or event result in a distinct competitive advantage?
  5. Did the promotion or event enhance the casino's relationship with customers, employees and/or communities?

The Judges:

The judging criteria and format is rigorous and thorough. As a matter of fact, the hand-picked team of judges has returned year after year so competitors know that the process has been incredibly consistent.

In Support of Your Entry:

In addition to the brief description of the promotion in the entry, you may back up your submissions with photographs, video and advertising of all types by uploading files with your submission, not to exceed five minutes in length. You may also submit additional materials including, but not limited to - collateral materials, proforma overview, results evaluation or copy.

Eligibility:

Entries must have been produced and presented between May 1, 2018 and April 30, 2019.


Entry Fees:

$150 per entry. Payments may be made online with entry submission, or a check may be mailed in.

If paying by check:

  • Make check payable to "BNP Media"
  • Include submission number with the check
  • Forward your payment to:
    Dawn Thibodeaux, Credit Card & Events Administrator
    BNP Media
    2401 W. Big Beaver, Ste. 700
    Troy, MI  48084
    Attn: 2018 Romero Awards Submission

All payments must be received by the submission deadline April 30, 2019 for the entry to be considered by the judges.


Steps to Submit Your Entry:

  • Please complete the entry form on the following pages.
  • To save information you have entered so far, click the "Save and Next" button at the bottom of the page before exiting the form.
  • Once you are ready to submit your form, click the "Add to Cart" button on the last page.
  • Please take an extra moment to review your responses before submitting.
  • After checkout, you will be able to review your entry but will not be able to edit it.

All entries must be submitted online by April 30, 2019.


 

2018 Romero Award Winners

 

Casino Floor Promotion
Large Casino

Diamond: Wind Creek Montgomery Casino & Hotel for Yard Sale

Gold: FireKeepers Casino Hotel for 7 Lucky Years

Gold: Gila River Hotels & Casinos for THECard

Gold: Oaklawn Jockey Club for Bling-o de Mayo

Gold: Rivers Casino for $100,000 Punch to Win

Gold: Rivers Casino for $500,000 Pyramid

Gold: Snoqualmie Casino for $100,000 Mother's Day Giveaway

Gold: Soboba Casino for Mi Amor

Gold: Soboba Casino for Thanks-A-Latte

Gold: Wind Creek Montgomery Casino & Hotel for Winopoly

Silver: FireKeepers Casino Hotel for Red Lightning

Silver: Rivers Casino for Penguins Passport Giveaway

Silver: Wind Creek Casino and Hotel Wetumpka for Bootleggers Ball

Silver: Wind Creek Casino and Hotel Wetumpka for Make It A Maserati

 

Casino Floor Promotion
Small/Mid-size Casino

Gold: Baldinis Casino for Motor Madness 200,000 Motorhome Giveaway

Gold: Casinos of Winnipeg for Celebrating Our Customers

Silver: Casinos of Winnipeg for Canada's Birthday Celebration 150

Silver: Gold Eagle Casino for Learn to Play Live Games

Silver: Route 66 Casino Hotel for $200,000 Cupids Cash

Silver: Route 66 Casino Hotel for Area 66

Silver: Route 66 Casino Hotel for Santa's Toy-ota Box

 

Community Relations (Charity, Cooperative Business Programs)
Large Casino

Diamond: Gila River Hotels & Casinos for Unclaimed Jackpots

Gold: Gila River Hotels & Casinos for Arizona Diamondbacks & Gila River Hotels & Casinos - A Winning Team

Silver: Gila River Hotels & Casinos for Added Benefits

 

Community Relations (Charity, Cooperative Business Programs)
Small/Mid-size Casino

Silver: Victory Casino Cruises for Hearts of Reality Pre-Party Cruise

 

Direct Mail Marketing (Single or Campaign)
Large Casino

Diamond: Fallsview Casino Resort for 2017 Holiday Gift Program

Gold: Norwegian Cruise Line Holdings Ltd. for VIP Masquerade Party at Sea

Gold: Oaklawn Jockey Club for Mystery Mutuel Voucher

 

Direct Mail Marketing (Single or Campaign)
Small/Mid-size Casino

Gold: Lake of the Torches Resort Casino for Jackpot Party & Unlimited Jackpot Party

Gold: Victory Casino Cruises for Victory Casino Cruises 6th Anniversary Celebration

Silver: Casinos of Winnipeg for Rack up Rewards

Silver: Lake of the Torches Resort Casino for Double Free Play

 

Electronic Marketing (Email and Mobile)
Large Casino

Gold: Oaklawn Jockey Club for Groovy Groundhog Giveaway

Silver: Oaklawn Jockey Club for Summit or Plummet

 

Electronic Marketing (Email and Mobile)
Small/Mid-size Casino

No awards given for this category.

 

Online Marketing (Website and Social Media)
Large Casino

Diamond: Wind Creek Hospitality for A Celebration of Winning Moments: 2018 Players of Wind Creek Calendar

Silver: Gila River Hotels & Casinos for 12 Days of Gila

Silver: Rivers Casino Pittsburgh for World of Wonka Golden Ticket promotion

 

Online Marketing (Website and Social Media)
Small/Mid-size Casino

Diamond: Victory Casino Cruises for 90's Party Hosted By Joey Fatone

Gold: Prairie Band Casino & Resort for Highwaymen Live Concert Social Campaign

 

VIP Promotion (For Top Rated Players), Large Casino

Diamond: Gila River Hotels & Casinos for The Glam of PanAm

Diamond: Soboba Casino for The Most Interesting Promotion - VIP Meet and Greet with Jonathan Goldsmith

Gold: Oaklawn Jockey Club for Oaklawn Rewards Lunch

Gold: Soboba Casino for Still Dreaming of Jeannie - VIP Meet and Greet with Barbara Eden

Gold: Wind Creek Atmore for New Year's Eve All Around the World

Silver: Fallsview Casino Resort for Halloween Harvest

Silver: Gila River Hotels & Casinos for Under the Sea

Silver: Oaklawn Jockey Club for Elite Wine Pairing Event

Silver: Oaklawn Jockey Club for Spa Blast Elite Event

Silver: Soboba Casino for S.S. Soboba - VIP Meet and Greet with Dawn Wells

Silver: Wind Creek Montgomery Casino & Hotel for Funny Bones & Football

 

VIP Promotion (For Top Rated Players)
Small/Mid-size Casino

Gold: Harrah's Ak-Chin for Cross Property VIP Waste Management Phoenix Open offer

Silver: Black Oak Casino Resort for Luggage Continuity with Traveling Money

Silver: Gold Eagle Casino for VIP Dinner & Sleigh Ride

Silver: Lake of the Torches Resort Casino for Luau at the Lake

Winner John Romero
John Romero

Named after casino marketing pioneer and author John Romero, the Romero Awards honor those gaming operators who best fulfill the spirit of John’s more than 45-year crusade for effective, measurable and accountable casino marketing expenditures.

Each year, a panel of expert judges selects winners for their excellence in casino marketing in a variety of important marketing categories.

More Information

For more information, please contact Charles Anderer, Executive Editor, BNP Media Gaming Group, by email andererc@bnpmedia.com.