Romero Awards

romero award

2019 Romero Award Photo Gallery

Winner John Romero
John Romero

Named after casino marketing pioneer and author John Romero, the Romero Awards honor those gaming operators who best fulfill the spirit of John’s more than 45-year crusade for effective, measurable and accountable casino marketing expenditures.

Each year, a panel of expert judges selects winners for their excellence in casino marketing in a variety of important marketing categories.

More Information

For more information, please contact Charles Anderer, Executive Editor, BNP Media Gaming Group, by email andererc@bnpmedia.com.

The 2020 Romero Awards

You are invited to participate in the only contest of its kind in casino marketing! The Romero Awards are not given for beauty, for slogans, for artwork, or for cost-per-package. They are awarded to those who can show the industry how they have driven measurable casino revenue by dead-on planning, uncommon imagination and persuasive selling power. Romero winners will be honored in a special ceremony at the 2020 Casino Marketing & Technology Conference, November 10 - 12, 2020 at Bally's Las Vegas

Entry Submission Deadline: August 31, 2020


Eligibility:

Open to the following types of properties: Class III and Class II casinos, racinos, card clubs, VLT and slot route facilities. Submissions may come from casinos, their advertising agencies or from other marketing vendors such as direct mail companies, PR firms, CRM companies, etc. International casino companies and non-North American casinos are also eligible.

Principles:

In the spirit of John Romero's more than 45-year crusade for measurable, accountable marketing expenditures, all entries must include the cost of the promotion or event and the revenue generated. Each entry must be approved by the general manager of the property.

Casino Categories:

There are two casino categories for the Romeros:

  • Smaller to mid-size casinos and gaming facilities (less than 1,500 total gaming positions)
  • Larger casinos (1,500 or more gaming positions)

Award Categories:

Diamond, Gold and Silver

Romeros may be awarded in the following Casino Marketing Categories:

  • Direct Mail Marketing (single or campaign)
  • Community Relations (charity, cooperative business programs)
  • Casino Floor Promotion
  • VIP Promotion (for top-rated players)
  • Online Marketing (website and social media)
  • NEW CATEGORY: COVID-19 Re-Opening Initiatives*
        *Recognizing the best marketing initiatives connected to the impacts of the pandemic

Entry Limitations:

Casino organizations may submit up to three (3) Romero entries in any single casino marketing category.

Judging Criteria:

Entries will be judged on the following:

  1. Was the marketing tactic measurable and accountable, and did it stay within the final approved budget?
  2. Did that marketing tactic result in a meaningful increase in revenue?
  3. Were the strategy and tactics behind the entry different and innovative?
  4. Did the promotion or event result in a distinct competitive advantage?
  5. Did the promotion or event enhance the casino's relationship with customers, employees and/or communities?

The Judges:

The judging criteria and format is rigorous and thorough. As a matter of fact, the hand-picked team of judges has returned year after year so competitors know that the process has been incredibly consistent.

In Support of Your Entry:

In addition to the brief description of the promotion in the entry, you may back up your submissions with photographs, video and advertising of all types by uploading files with your submission, not to exceed five minutes in length. You may also submit additional materials including, but not limited to - collateral materials, proforma overview, results evaluation or copy.

Eligibility:

Entries must have been produced and presented between May 1, 2019 and August 31, 2020.


Entry Fees:

$150 per entry**
**The entry fee is waived for COVID-19 Re-Opening Initiative submissions.

Payments may be made online with entry submission, or a check may be mailed in.

If paying by check:

  • Make check payable to "BNP Media"
  • Include submission number with the check
  • Forward your payment to:
    Dawn Thibodeaux, Credit Card & Events Administrator
    BNP Media
    2401 W. Big Beaver, Ste. 700
    Troy, MI  48084
    Attn: 2020 Romero Awards Submission

All payments must be received by the submission deadline August 31, 2020 for the entry to be considered by the judges.


Steps to Submit Your Entry:

  • Please complete the entry form on the following pages.
  • To save information you have entered so far, click the "Save and Next" button at the bottom of the page before exiting the form.
  • Once you are ready to submit your form, click the "Add to Cart" button on the last page.
  • Please take an extra moment to review your responses before submitting.
  • After checkout, you will be able to review your entry but will not be able to edit it.

All entries must be submitted online by August 31, 2020.


 

 

2019 Romero Award Winners

Casino Floor Promotion
Large Casino

Diamond: Snoqualmie Casino, $10,000,000 Anniversary Celebration

Gold: Snoqualmie Casino, $1,000,000 Cruisin' Into Summer

Gold: Rivers Casino Pittsburgh, Wheel or Deal Drawings

Gold: Westgate Casino Resort, March Madness: Play+ Concierge 

Silver: Rivers Casino Pittsburgh, $100,000 Anchor Away Drawings

Silver: Niagara Casinos, Hot Gifts Giveaway - Money Booth Edition

Silver: Fallsview Casino Resort, Fallsview Casino Resort's Chinese New Year - Year of the Pig Promotion

Silver: Gila River Hotels & Casinos, The Jacket Giveaway

 

Casino Floor Promotion
Small/Mid-size Casino

Gold: Painted Hand Casino, King and Queen of the Mechanical Bull

Gold: Sevenwinds Casino, Lodge & Conference Center, Experience Something New

 

Community Relations (Charity, Cooperative Business Programs)
Large Casino

Diamond: Gila River Hotels & Casinos, Celebrating 25 Years with Gila River

Gold: Snoqualmie Casino, Snoqualmie Casino donates $27,500 to local non-profits on behalf of team members

Silver: Gila River Hotels & Casinos, Gila River Cares Night of Giving

 

Community Relations (Charity, Cooperative Business Programs)
Small/Mid-size Casino

Gold: Gold River Casino, Back to School Supply Drive

 

Direct Mail Marketing (Single or Campaign)
Large Casino

Diamond: Rivers Casino Pittsburgh, Bankers Bucks 

 

Direct Mail Marketing (Single or Campaign)
Small/Mid-size Casino

Silver: Celebrity Cruises/Fortunes Casino, Alaska Sailings Direct Mail

 

Electronic Marketing (Email and Mobile)
Large Casino 

Silver: Rivers Casino Pittsburgh, Rivers Bet Ticket Launch 

 

Electronic Marketing (Email and Mobile)
Small/Mid-size Casino

No awards given for this category.

 

Online Marketing (Website and Social Media)
Large Casino

Diamond: Akwesasne Mohawk Casino Resort, Pro Football Frenzy and Pro Football Playoff Challenge

Silver: Gila River Hotels & Casinos, A World Record Bingo Extravaganza

 

Online Marketing (Website and Social Media)
Small/Mid-size Casino

No awards given for this category.

 

VIP Promotion (For Top Rated Players), Large Casino

Diamond: Snoqualmie Casino, Get In The Game Invitational - Seahawks Partnership VIP Event

Diamond: Gila River Hotels & Casinos, NYE James Bond Golden Gala

Gold: Rivers Casino Pittsburgh, Surf & Turf Drawing

Gold: Gila River Hotels & Casinos, A Taste of Little Italy – The Feast of San Gennaro

Gold: Rivers Casino Pittsburgh, Baskets & Brackets Event

Silver: Fallsview Casino Resort, Haunted High

Silver: Resorts World Catskills Casino Resort, Glitz & Glam New Year's Eve Soirée

Silver: Gila River Hotels & Casinos, “Run for the Roses” Kentucky Derby Viewing Party 

 

VIP Promotion (For Top Rated Players)
Small/Mid-size Casino

Gold: Batavia Downs Gaming, Fall Ball

Silver: Lake of the Torches Resort Casino, VIP Appreciation - Willy Wonka