Latest News

William Hill and Prairie Meadows plan for possible sports book

William Hill and Prairie Meadows Racetrack & Casino announced an innovative partnership that makes William Hill the casino&...

MGM Resorts International appoints Keith A. Meister to Board of Directors

MGM Resorts International announced that Keith A. Meister has been appointed to the company's Board of Directors.

Paddlewheeler Creole Queen and Riverboat Louis Armstrong integrate Agilysys InfoGenesis POS

Agilysys, Inc. recently announced that Hospitality Enterprises, known online as BigEasy, has chosen the company’s InfoGen...

Paddy Power Betfair goes live with Scientific Games’ OGS

Scientific Games Corporation is enhancing its partnership with long-term customer Paddy Power Betfair by rolling out its Open Gaming...

IGT’s Luke Orchard elected president of the Association of Gaming Equipment Manufacturers

International Game Technology announced that Luke Orchard, senior vice president, chief compliance and risk management officer ...

Oryx upgrads aggregated content offering

Oryx Gaming recently announced that it has further upgraded its aggregated content offering with Pragmatic Play, PlaynGo, Greentube,...

New Jersey sports betting and online gambling hit $1 Billion milestones

New Jersey reportedly surpassed more than $1 billion in sports bets for the year and crossed the $1 billion mark in l...

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New Products

JC series multi-axis Hall effect joystick -- APEM

APEM, Inc. announced the launch of the JC series, a multi-axis Hall effect joystick. …

New Products

Play by GameWorks esports Lounge -- GAMEWORKS

GameWorks, Inc. announced the company has entered into a partnership agreement with SCCG Management to bring venue-based, peer-to-peer wagering esports lounges to casinos nationwide. …

New Products

Sadelle's vintage-style restaurant -- MGM RESORTS

Bellagio recently welcomed Sadelle's, SoHo's vintage-style restaurant from Major Food Group and one of the most desired reservations in New York City, to the resort's award-winning culinary portfolio. …

New Products

Revolt Masters tattoo parlor -- HARD ROCK HOTEL & CASINO LAKE TAHOE

Revolt Tattoos, established by TV’s “Ink Master” alums, opened a new parlor at South Tahoe’s Hard Rock Hotel and Casino. …

Sports Betting

National Legislative Preview -- FANTINI RESEARCH

The National Legislative Preview published by Fantini Research examines legislative efforts on the various aspects of gaming in all 50 states and Congress. …

Sports Betting

Sportsbook platform -- FSB

Platform provider FSB has announced its recent roll-out of a digital sportsbook and online casino for Fitzdares. …

Slots

Mystical Mermaid Bingo -- IGT

IGT’s added Mystical Mermaid Bingo game to its slot offerings. …

Foxwoods Resort Casino announces exclusive partnership with David Ortiz

Foxwoods Resort Casino announced an exclusive partnership with Red Sox legend and Fox Sports analyst David Ortiz.

Marketing

Implementing a successful rebranding

Julia Carcamo

Although a rebranding is most visible through the use of a new name, logo, tagline or some variation thereof, a true rebranding is more than just visual. It is a marketing strategy meant to communicate a differentiated identity in the minds of customers, employees, competitors, investors and other stakeholders.

Four marketing budget hacks

Tom Osiecki

Casino budgets follow an arduous process that averages four months, during which you also operate the property. Prepare to gain the “budget five” pounds eating that extra morning budget bagel and that fourth slice of late-night conference room pizza.

Editor’s Letter

Following the leader in U.S. sports betting

Although we are just a few steps into what promises to be a very long marathon for the development of sports wagering within the U.S., there has already been a clear leader out of the gate—MGM Resorts International.

Columns

Best and worst practices in guest satisfaction research

Bill Silverman

Many casinos have determined that it is in their best interest to measure and track their guests’ satisfaction. They understand that, even with the likelihood of losing money gambling, most gamblers can—and do—have a positive experience at their casino.

People/Property

Where one industry leader believes table games are headed

Charles Anderer

Penn is on the right side of the acquisitions game because it is one of the most efficient operators in the business, with post-tax margins just north of 29 percent currently and on track to hit 30 percent by 2020.

Casino Journal

2018 December

In this issue of Casino Journal, read about the latest stories from the gaming industry, take a look at the winner of the best new table games award, sports betting trends, and much more!

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Slot Management & Marketing

2018 November/December

In this issue of Slot Management & Marketing, we take a look at some of the newest slot machine innovation, mobile marketing technology, the latest in slots from G2E 2018, and much more!

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