big data

Analytics are key to casino operators better understanding and reacting to the ongoing inside space technology revolution Authors’ Note: In the third of...

Casino operators can gain valuable player insight, and a potential new revenue source, by recognizing, utilizing and partnering with third-party customer data...

Marketing Using a 360 data analytics approach and developing a complete view of your top revenue-generating departments is critical. Through this process,...

CRM systems are capturing a vast volume of information and, when put together in an optimal way, they are helping paint an...