Patents are a unique type of commercial investment. They can be used to keep out competitors, defend against a competitor's litigation aggression, enable cross-licensing opportunities or any combination of these. Here is some strategy to consider when pondering the potential of a patent litigation.
This year my company added sexual harassment training to its portfolio of leadership and communication training. I’ve heard many jokes from people as a result of this endeavor… “Sexual harassment training… does that mean you’re teaching people how to do it?”
Since the landmark SCOTUS decision to strike down PASPA in May 2018, states have been passing legislation to legalize sports wagering. New Jersey, Nevada, Delaware, West Virginia, Pennsylvania, Road Island, Mississippi and New Mexico already offer sports betting at land-based casinos.
In my last few articles, I covered the various analysis that I utilized as an operator and those that we at Eilers & Krejcik Gaming are applying in the EILERS-FANTINI Central Game Performance Database (GPD). Since those articles and reports were published, operators and suppliers have requested new ways in which they would like for us to slice and dice our large dataset.
I participated in a number of eSports panels over the last year, I thought it would be a good time to send out a primer on the topic. Our team at Touch This Media is pretty excited about the space, not just because we enjoy video games but also because of the growth and opportunity it provides.
I didn’t find the “Next Big Thing” to revolutionize the casino industry during last October’s Global Gaming Expo. It wasn’t for lack of impressivetechnology on display at G2E. But in my experience serving casinos and hotels, I’ve seen the most impactful innovations happen in a property’s back office, not a trade show floor.
Many casinos have determined that it is in their best interest to measure and track their guests’ satisfaction. They understand that, even with the likelihood of losing money gambling, most gamblers can—and do—have a positive experience at their casino.
If you look back on the evolution of Netflix, you’ll find that although they were the underdog for years, they never acted like it. They set out to be the best and the biggest by acting like they already were—with the confidence of a first place brand. You can do the same.
In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve performance, and thus created the first marketing technology stacks.
In this issue of Sports Betting Management, read about the latest stories from the gaming industry's sports betting market, take a look at how professional sports leagues relate to legal sports betting, and much more!