You can’t look through your e-mails without seeing some article on how to be the best at data-driven marketing, strategy and cross-team management. We simultaneously need to be able to test, analyze and differentiate between a plethora of metrics and the most important key performance indicators, ultimately gaining the insights that will improve our business.
The employee manual—the collection of policies and procedures every new employee gets when they start a job; long thought to be the critical document for setting clear expectations: what to wear (or not), how to behave (or not), and how to earn and use time off.
Multiple studies and reports have shown that Millennials are not using as much cash as previous generations. What does this mean for the cash-heavy gaming industry? Why aren’t Millennials using as much cash? Technology has played a big part for such behavior.
Patents are a unique type of commercial investment. They can be used to keep out competitors, defend against a competitor's litigation aggression, enable cross-licensing opportunities or any combination of these. Here is some strategy to consider when pondering the potential of a patent litigation.
This year my company added sexual harassment training to its portfolio of leadership and communication training. I’ve heard many jokes from people as a result of this endeavor… “Sexual harassment training… does that mean you’re teaching people how to do it?”
Since the landmark SCOTUS decision to strike down PASPA in May 2018, states have been passing legislation to legalize sports wagering. New Jersey, Nevada, Delaware, West Virginia, Pennsylvania, Road Island, Mississippi and New Mexico already offer sports betting at land-based casinos.
In my last few articles, I covered the various analysis that I utilized as an operator and those that we at Eilers & Krejcik Gaming are applying in the EILERS-FANTINI Central Game Performance Database (GPD). Since those articles and reports were published, operators and suppliers have requested new ways in which they would like for us to slice and dice our large dataset.
I participated in a number of eSports panels over the last year, I thought it would be a good time to send out a primer on the topic. Our team at Touch This Media is pretty excited about the space, not just because we enjoy video games but also because of the growth and opportunity it provides.
I didn’t find the “Next Big Thing” to revolutionize the casino industry during last October’s Global Gaming Expo. It wasn’t for lack of impressivetechnology on display at G2E. But in my experience serving casinos and hotels, I’ve seen the most impactful innovations happen in a property’s back office, not a trade show floor.
In this issue of Slot Management & Marketing, we take a look at some session highlights for the upcoming Casino Marketing & Technology Conference, hear about the latest innovations in skill-based slots, learn about new concepts from NIGA, and much more!
In this issue of Sports Betting Management, read about the latest stories from the gaming industry's sports betting market, take a look at the optimization of sports betting, learn the status of legal sports betting, and much more!