Caesars Entertainment names IMG global licensing agent
Multi-year agreement will capitalize on the iconic history and continued evolution of the Caesars brand.
Caesars Entertainment has appointed IMG as its global licensing representative in a multi-year agreement. Under the new agreement, IMG will target a variety of distribution channels and price points in the categories of home goods, apparel and footwear, wine and spirits, fragrance and beauty products, fashion accessories, travel goods and recreational gaming-themed products.
“We are truly excited and honoured to represent Caesars Entertainment,” said Gary Krakower, vice president, IMG Licensing. “We look forward to building a robust global licensing program around Caesars’ storied history and stature, as well as its iconic brands including Caesars Palace and Flamingo Hotel and Casino.”
“Caesars is an iconic global brand loved by millions of consumers,” said Penny Truttman, VP of brand alliances, Caesars Entertainment. “IMG offers us the opportunity to expand our product portfolio and reach our consumers in a new and exciting way, while also developing a best-in-class licensing program.”