iGaming Performance Marketing company Seven Star Digital recently announced the launch of its first all-encompassing gambling comparison site, Compare.bet. To date the company has focused on individual verticals within the UK iGaming sector, including online casino and sports betting. The launch of Compare.bet is a new growth opportunity for the firm, covering all the top gambling categories and providing users worldwide with a single destination for their online betting needs.
"We have long believed there is a great opportunity to build a true gambling comparison brand. Compare.bet is where we will make this a reality - combining market leading product development with unrivalled content quality and expert omnichannel marketing," said Luke Eales, founder & CEO of Seven Star Digital. "We are truly excited to grow this brand into something special."
Compare.bet plans to initially focus on casino and sports, after which it will expand across the full iGaming spectrum from bingo to poker, eSports to lottery and more.
"Choosing a 'New gTLD' is just one of the ways in which we're setting ourselves apart from past generations of lower quality gambling sites as we look to create the future of gambling comparison," said Eales. "A number of exciting new gambling operators have also launched in recent months using the .bet gTLD, giving it growing recognition - we will be the first comparison brand to continue that trend."
A range of enhancements to Compare.bet are planned over the coming months, including a strong focus on World Cup 2018, widely expected to be the largest betting event in history.