NASCAR and IMG ARENA, a leading sports betting service and content hub, will create a virtual sports betting game that replicates some of NASCAR’s most iconic tracks, including Daytona International Speedway, Talladega Superspeedway and Watkins Glen International.
The PGA TOUR and DraftKings have expanded their multi-year content and marketing relationship, designating DraftKings as the first “Official Betting Operator of the PGA TOUR.” Previously, DraftKings negotiated a similar deal for the PGA regarding daily fantasy games, according to a press release.
“The PGA TOUR couldn’t be more pleased with growing our collaboration with DraftKings,” said Norb Gambuzza, senior vice president media and gaming for the PGA TOUR. “The growth in consumption and fan engagement we have seen over the last year in our DraftKings daily fantasy games has been tremendous. The expansion of the relationship to now include sports betting is a natural evolution and one which fully supports and promotes the PGA TOUR’s objectives of reaching and engaging new segments of fans while introducing them to our players, tournaments and media platforms.”
By becoming the first to join the TOUR’s Official Betting Operator program, DraftKings will have rights in the U.S. to use PGA TOUR trademarks, rights to advertise within TOUR media and TOUR partner platforms, plus content and video rights allowing DraftKings’ Sportsbook solution to create pre-game and post-game betting programming, as well as distribution of highlights to users who have placed bets.
“DraftKings and the PGA TOUR have continued to make history with the innovative additions to our agreement which began last year,” said Ezra Kucharz, chief business officer of DraftKings. “We are excited to further our relationship with the PGA TOUR as their first Official Betting Operator as well.”