An adage that will focus your casino marketing effort
This is the story of how a British eight-men rowing team’s Olympic gold victory will help you achieve success with your marketing...
marketing strategies
ARTICLES
Casino Marketing Lifetime Achievement Award winner Robert Hamman
SCA Gaming Founder, President and CEO Robert Hamman has established a winning reputation in both his primary pastime and business, making him...
Four marketing budget hacks
Marketing budgets are different… “A horse of a different color,” as the Wizard of Oz would say. Along with Halloween and pumpkin...
Social Media Marketing Platform — SOCIALBAKERS
Socialbakers, a social media marketing platform, announced that it is helping non-government organizations (NGOs) manage social media communications during the COVID-19 pandemic by...
A lifetime of casino marketing learning in 1,600 words
Conrad on Casino Marketing Semi-retirement is interesting. It is a fluid process—sometimes I feel more fully retired, but at other times, not...
Creating a power relationship between casino marketing and slot machines
Slots are our primary product and how casinos make most of their money. However, we tend to treat our visitors as one-dimensional...
The importance of a proper casino customer greeting
Impact your guests with the most powerful gesture in the world: a greeting Hi. How ya doin? Nice to see you. Thanks...
Solutions to some tough casino operations challanges
Contrary to popular wisdom, it is not easy to operate and maintain a successful and profitable casino operation. There are numerous regulations...
AGA activates enforcement process for responsible marketing code for sports wagering
To commemorate the beginning of Responsible Gaming Education Week (RGEW), the American Gaming Association (AGA) activated the enforcement process associated with its Responsible Marketing...
Developing your marketing team
Among the many things business leaders need to do such as developing revenue pipelines and ensuring the future of the operations, perhaps...
Streamlining reservations with a “One Call and Answer All” philosophy
When used correctly, communication technology has made access to information faster and easier than ever. However, when used solely as a labor...
The importance of a casino marketing strategy
One of my favorite things to talk about is strategy, specifically marketing strategy. A strategy differs from a plan in that a...
The Reviews are in… You Need a Marketing Plan
Online reviews are a critical factor in customer decision-making and Raving Partner Justin Shank details how to actively manage your reputation Justin...
**RWNYC marketing platform — RESORTS WORLD CASINO
Resorts World Casino New York City announced a partnership with StarStar Mobile to launch **RWNYC, a unique vanity number that can be used from...
Total Team Effort Essential for Successful Casino Customer Journey
We now live in an age where our customers are more educated about our product than ever before. According to a recent...
Lines and a new methodology to improve the guest experience
After a long day traveling, there are two things you don’t want to find entering a hotel lobby: an empty counter or...
Casino executive pop quiz
The best thing about being “semi-retired” (besides not having to work), is that I can be very picky about which gaming clients...
Three Casino Billboards Outside Atmore, Alabama
Adventures in Advertising We challenged ourselves to create a campaign that relies heavily on the strength of our brand promise, conveying nothing...
Casino Marketing with a New Attitude
I believe casino marketers are finding themselves in a time when our efforts to drive visits and revenue are at their finest....
Lessons from the Host Development Conference team challenge
Event Review Creation of a successful player development department starts with cross-department collaboration and data sharing What is key to creating a...
A lifetime of casino marketing learning in 1,600 words (Part II)
Conrad on Casino Marketing In my Casino Journal column last month, I began to share what I have learned in my nearly...
Casino marketing advice from gaming industry experts
SSCM marketers Talking the TALK Three experienced and savvy casino marketing executives discuss their paths to success and offer advice on how...