Planning on a remodel of a restaurant, hotel room or a new build? Two of the biggest mistakes I see over and over again are One: Architects and designers are not familiar with the unique needs of gamblers, and Two: There is no central person that is coordinating the build.
Slots are our primary product and how casinos make most of their money. However, we tend to treat our visitors as one-dimensional players. What that means is that in most of our marketing, the slot products are not differentiated.
Today, casino marketers are inundated with new bells and whistles claiming to drive more revenue, engage players or be the next big craze. I am always interested in learning about these new solutions and tactics to drive business. However, it can become overwhelming.
In my Casino Journal column last month, I began to share what I have learned in my nearly 45-year career in the gaming industry. I made the case for fun. In this month’s column, I share seven more key learnings from a career in gaming spent watching, listening, challenging, questioning, and in many cases, screwing up.
Prior to in-home megascreen televisions and sports packages on steroids, going to your local casino or bar to watch a sporting event was “a thing.” Could legalized sports betting signal the return of the packed bars at gaming facilities for college football, Super Bowl and NCAA basketball?
It is a fluid process—sometimes I feel more fully retired, but at other times, not so retired at all. Through it all, I know I am very fortunate, not “having to” work and being able to take work that stimulates me, is important or innovative and is done on behalf of a very small group of clients that I feel really appreciate my candor and perspective.
In spite of the available data, many properties rely almost exclusively on player value data generated through gaming systems. However, ADT or ADW may not be the most reliable measurement to predict value accurately.
Although a rebranding is most visible through the use of a new name, logo, tagline or some variation thereof, a true rebranding is more than just visual. It is a marketing strategy meant to communicate a differentiated identity in the minds of customers, employees, competitors, investors and other stakeholders.
Justin Shank has an interesting perspective on the disruptive rise of customer reviews. The Raving Consulting partner, who focuses on social media marketing, was a movie publicist before he came to the gaming industry. Everything was going along smoothly until all of a sudden there was this new thing called Rotten Tomatoes.
After a long day traveling, there are two things you don’t want to find entering a hotel lobby: an empty counter or a long line. What you want is quick service, a friendly welcome, and a key packet ready to go.
In this issue of Slot Management & Marketing, we take a look at some session highlights for the upcoming Casino Marketing & Technology Conference, hear about the latest innovations in skill-based slots, learn about new concepts from NIGA, and much more!
In this issue of Sports Betting Management, read about the latest stories from the gaming industry's sports betting market, take a look at the optimization of sports betting, learn the status of legal sports betting, and much more!