The best thing about being “semi-retired”, is that I can be very picky about which gaming clients I will work for. Now I don’t want this to sound elitist, but I figured, what the heck, if I’m going to keep consulting, I’d better make sure I damn well enjoy it.
It has been a while since I've written a column of random observations on the gaming industry. It's not that I haven't been observing these things; it just takes some time to gather the scribbled notes on various casino cocktail napkins, plus re-visit the strange recesses of my mind from where these industry thoughts spring.
Dr. Hammargren held an “Awake Wake” for himself some years ago, in which he had his mock funeral service. Even though throwing your own funeral party while still alive strikes me as being a little strange, I do like the notion of writing one's own obituary.
As budget season rolls around, executives are busy planning, calculating and justifying their proposed spending. This process hopefully is top of mind throughout the year, so when it comes time to put the spreadsheet together, it is much less painful.
Over the past few years, there have been a couple of academic research projects pretending to shed light on a particularly thorny issue—whether slot players can tell the difference between a regular slot machine and one that is significantly “looser.”
Mobile devices have transformed how we interact in all aspects of our lives. We can do everything on our phone, except interact with our casino player’s clubs. Imagine the possibilities if we embrace this technology to deliver our loyalty club experience.
Among the many things business leaders need to do such as developing revenue pipelines and ensuring the future of the operations, perhaps the biggest piece of the puzzle could be developing a marketing team that will continue to be engaged and productive.