Using a 360 data analytics approach and developing a complete view of your top revenue-generating departments is critical. Through this process, you will uncover money sitting in your database and be guided on how to capture it.
At the moment PASPA was struck down by the Supreme Court in 2018, something changed in the way that many casinos think about the future of gaming. With 10 states having legalized sports betting and eight already accepting wagers, the frenzy to capture new and younger patrons was set into motion.
Planning on a remodel of a restaurant, hotel room or a new build? Two of the biggest mistakes I see over and over again are One: Architects and designers are not familiar with the unique needs of gamblers, and Two: There is no central person that is coordinating the build.
Slots are our primary product and how casinos make most of their money. However, we tend to treat our visitors as one-dimensional players. What that means is that in most of our marketing, the slot products are not differentiated.
Today, casino marketers are inundated with new bells and whistles claiming to drive more revenue, engage players or be the next big craze. I am always interested in learning about these new solutions and tactics to drive business. However, it can become overwhelming.
In my Casino Journal column last month, I began to share what I have learned in my nearly 45-year career in the gaming industry. I made the case for fun. In this month’s column, I share seven more key learnings from a career in gaming spent watching, listening, challenging, questioning, and in many cases, screwing up.
Prior to in-home megascreen televisions and sports packages on steroids, going to your local casino or bar to watch a sporting event was “a thing.” Could legalized sports betting signal the return of the packed bars at gaming facilities for college football, Super Bowl and NCAA basketball?
It is a fluid process—sometimes I feel more fully retired, but at other times, not so retired at all. Through it all, I know I am very fortunate, not “having to” work and being able to take work that stimulates me, is important or innovative and is done on behalf of a very small group of clients that I feel really appreciate my candor and perspective.
In this issue of Casino Journal, read about the latest stories of philanthropy in the gaming industry, insight on some casino marketing redearch and analytics, the latest in gaming industry news, and much more!