Although a rebranding is most visible through the use of a new name, logo, tagline or some variation thereof, a true rebranding is more than just visual. It is a marketing strategy meant to communicate a differentiated identity in the minds of customers, employees, competitors, investors and other stakeholders.
Justin Shank has an interesting perspective on the disruptive rise of customer reviews. The Raving Consulting partner, who focuses on social media marketing, was a movie publicist before he came to the gaming industry. Everything was going along smoothly until all of a sudden there was this new thing called Rotten Tomatoes.
After a long day traveling, there are two things you don’t want to find entering a hotel lobby: an empty counter or a long line. What you want is quick service, a friendly welcome, and a key packet ready to go.
In the world of brick-and-mortar casinos, it’s fair to say traditional marketing was always at the forefront while digital marketing, except for e-mail and some PPC ads, has been largely ignored. Today, however, this dynamic is rapidly changing.
In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve performance, and thus created the first marketing technology stacks.
This year has brought us the legalization of sports betting, the beginning of a resurgence of Atlantic City with two new casino openings, the expansion of casinos into Massachusetts and the hope for revitalization of the Catskill region and the infusion of funds to expand and improve existing properties.
During my days in casino operations, I would gauge a good Monday by whether the director of security stopped by my office to fill me in on the antics of the weekend. If he didn’t show by 10:00 a.m., I knew I could make progress on my list of tasks and projects.
When used correctly, communication technology has made access to information faster and easier than ever. However, when used solely as a labor saving measure or implemented without a clear objective and tested, it can hurt your bottom line and lose customers.
What was once a brighter backlit version of yesterday’s stanchion sign is now a formidable tool that can improve your marketing and advertising programs. Through the power of dynamic visual content, digital signage is an effective way to capture the mind and imagination of your guest... if used effectively.