An adage that will focus your casino marketing effort
This is the story of how a British eight-men rowing team’s Olympic gold victory will help you achieve success with your marketing...
Marketing
ARTICLES
Four marketing budget hacks
Marketing budgets are different… “A horse of a different color,” as the Wizard of Oz would say. Along with Halloween and pumpkin...
The hidden cost of casino free play
I admit that the issue of free play in casinos has been bugging me (as well as many clients) for several years...
Improving casino loyalty programs may just be a selfie away…
It is no secret that as a society we are obsessed with our phones… just how obsessed became evident to me recently...
How to improve table game promotions
Promoting expertise Driving revenue in table games is tricky. Table game play has been stagnant, even declining in some places, for years....
A lifetime of casino marketing learning in 1,600 words
Conrad on Casino Marketing Semi-retirement is interesting. It is a fluid process—sometimes I feel more fully retired, but at other times, not...
Creating a power relationship between casino marketing and slot machines
Slots are our primary product and how casinos make most of their money. However, we tend to treat our visitors as one-dimensional...
The importance of a proper casino customer greeting
Impact your guests with the most powerful gesture in the world: a greeting Hi. How ya doin? Nice to see you. Thanks...
The Eulogy of Dennis Conrad
A couple of thoughts contributed to this column. First, I have recently “semi-retired.” I know it will probably never fully happen because...
The homebody economy and the need to redefine the casino vision
Welcome to what CNBC recently dubbed the “homebody economy.” The long-discussed stay-at-home trend just received a triple shot of adrenalin, thanks to...
Solutions to some tough casino operations challanges
Contrary to popular wisdom, it is not easy to operate and maintain a successful and profitable casino operation. There are numerous regulations...
My next table games contribution
For the past two decades, I have had the honor of having my column appear in Casino Journal. Over that time, I...
The ways to have a successful casino
Marketing I have been to hundreds and hundreds of casinos in my 45-year gaming career, and I wagered in most of them....
The math of casino marketing
Every industry and business is faced with the challenge of selling their product in an ever increasing and competitive business landscape. No...
Coronavirus will have an evolutionary impact on casino mobile marketing efforts
I am writing this article exactly three weeks into a time when businesses are closed and casinos have gone dark to protect...
Streamlining reservations with a “One Call and Answer All” philosophy
When used correctly, communication technology has made access to information faster and easier than ever. However, when used solely as a labor...
Casino marketing and operations best practices born out of COVID
Sure, we exhaust ourselves almost daily with what we don’t know. When will it be safe to be at full capacity? When...
Casino marketers should value a good question
Some of the most powerful innovations in the gaming industry have occurred because a person or small team of forward-thinkers dared to...
Rethinking the casino resort mobile marketing experience
Casino resort players and guests are changing—the days of only focusing marketing efforts on local gamblers that live close by are fading...
Tight slots are not right
Marketing Tight slots are not right I am not a market researcher, although I think I have a basic understanding of how...
The Reviews are in… You Need a Marketing Plan
Online reviews are a critical factor in customer decision-making and Raving Partner Justin Shank details how to actively manage your reputation Justin...
Employee empowerment as a marketing tool
Marketing Employee “empowerment” has been a part of the business vocabulary for a few decades now. The term generally means giving team...
Total Team Effort Essential for Successful Casino Customer Journey
We now live in an age where our customers are more educated about our product than ever before. According to a recent...
Customer research is a vital cog to bettering slot performance
“ This is not only costly, but will alienate your players from making a trip if they feel you missed the mark...
Lines and a new methodology to improve the guest experience
After a long day traveling, there are two things you don’t want to find entering a hotel lobby: an empty counter or...