An adage that will focus your casino marketing effort
This is the story of how a British eight-men rowing team’s Olympic gold victory will help you achieve success with your marketing...
casino player development
ARTICLES
Omnico partners with GHS to supercharge touchless guest journeys in casino sector
Omnico announced a significant new partnership with Gaming Hospitality Solutions (GHS), the casino, cruise and convenience store loyalty-enablement and offer management solutions...
Casino brand messaging for post-COVID times
In an uncertain future, here are some casino branding items to consider while planning for 2021 As casino operators, we are no...
Casino call centers need to emphasize the customer experience
Organizations need to truly understand what the customer experience is and also what it means within the gaming industry in order to...
Boyd Gaming partners with Aristocrat Technologies, Inc. to launch enhanced player loyalty app
Aristocrat Technologies, Inc. has partnered with casino operator Boyd Gaming Corporation to launch an all-new player loyalty mobile application: B Connected Mobile....
How to improve table game promotions
Promoting expertise Driving revenue in table games is tricky. Table game play has been stagnant, even declining in some places, for years....
The importance of a proper casino customer greeting
Impact your guests with the most powerful gesture in the world: a greeting Hi. How ya doin? Nice to see you. Thanks...
WAVE to Play digital screen — VIDEOTEL DIGITAL
Ramping up its efforts to help the healthcare industry provide for the influx of patients dealing with COVID-19, Videotel Digital has once...
The Eulogy of Dennis Conrad
A couple of thoughts contributed to this column. First, I have recently “semi-retired.” I know it will probably never fully happen because...
Solutions to some tough casino operations challanges
Contrary to popular wisdom, it is not easy to operate and maintain a successful and profitable casino operation. There are numerous regulations...
The math of casino marketing
Every industry and business is faced with the challenge of selling their product in an ever increasing and competitive business landscape. No...
Profit opportunities in the casino database
Marketing Using a 360 data analytics approach and developing a complete view of your top revenue-generating departments is critical. Through this process,...
Big data insight to casino loyalty programs
In the landscape of today’s hypercompetitive Las Vegas Strip gaming market, casino executives have become increasingly aware of the benefits of providing...
Wynn Rewards customer loyalty program — WYNN LAS VEGAS
Wynn Las Vegas recently announced its debut of Wynn Rewards, its new customer loyalty card. The program offers the finest rewards at the world’s...
Bringing loyalty to sports betting
It’s more than a New Year, it’s a new decade… what will it bring? As you make your personal resolutions and business...
It’s time for casinos to integrate loyalty club and player development functions
Many casino executives believe that a property’s loyalty (née players) club and player development functions operate in tandem—not surprising, considering how elemental...
Merchandise rewards — RYMAX
Rymax announced the addition of thirteen new brands to its portfolio of merchandise rewards. Rymax has picked up steam in continuing to expand its list of motivational...
Artificial intelligence-driven solution to mitigate economic impact of partial casino closures
In the wake of the current coronavirus pandemic, many casinos will temporarily close and will implement social distancing measures within their properties...
Casino marketing advice from gaming industry experts
SSCM marketers Talking the TALK Three experienced and savvy casino marketing executives discuss their paths to success and offer advice on how...
For casinos, it’s not a reopening but a rebuilding
For the casino and hospitality industry, the first lesson is that we are not reopening properties, we are rebuilding the hospitality businesses....
Slot machine time on device debate rages on
Technology has sped up casino game play and there could be no turning back. Do operators need to think differently about value...