Ethno-nationalism is the political craze in America and Europe these days, and there are valid reasons for it. But as a business strategy, country-first is commercial malpractice, as the casino industry could readily attest.
What are those small things that can make a big difference? Well it can vary by casino, by time of day and by situation. I know it can certainly vary by customer (I hate a crap game with adversarial dealers, for example).
You’ve finally decided to create an online social casino. It’s time… all your competitors are doing it and if you don’t get on board, then you risk being left behind with seemingly no hope of catching up.