Thinking ahead at G2E

 Walking the floor at this year’s Global Gaming Expo (G2E), it’s easy to see just how busy the gaming manufacturers have been over the past year.  As always, there was a wealth of new products on display, creating sensory overload as you walked across the show floor.  

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Study finds factors that most influence where customers choose to play

Casino operators continue to face a challenging landscape due to low, and fluctuating, growth in the U.S. economy and an ever-more competitive environment. Now more than ever, operators need to better understand their customers’ needs and desires to successfully drive bottom-line results.
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The value of free money marketing

Within the casino industry, the science of marketing—or rather, the attempt to convert marketing into a science, quantifiable by design and predictable by outcome—is the principal goal of all gaming executives.

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A practical guide to navigating G2E

To any of you who are still undecided about attending Global Gaming Expo (G2E), or for those who have been absent for the past several years, I strongly encourage you to make attendance a priority.

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What's behind slot company mergers

It was hard not to be taken somewhat by surprise by the scale of dealmaking activity in the slot sector this summer.

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The meaning behind slot industry mergers

Watching top two slot manufacturers in name and stature agree to merge with lottery companies this summer has provided the gaming industry with a lot to absorb.

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Calling out casino tax assessors

In the perplexing world of property taxation, it is hard enough to get an appropriate assessment on a good day. But it is even harder when the deck is stacked against you.

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Quantifying casino advertising spend

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” —John Wanamaker

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How to handle casino player complaints

Have you ever had a really difficult customer complaint? Sure, you have.

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Casino marketers can learn a lot from Napa

I’ve lived in the West for over 40 years now. For the last 20 or so, I’ve only been a three-hour drive away from the Napa Valley in California, truly the most fabulous “wine country” in the United States.

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Image Galleries

2014 Global Gaming Expo (G2E)

The following photos are from the 2014 Southern Gaming Summit/BingoWorld convention and trade show that took place in Las Vegas Sept. 30-Oct.2.


2015 New Slot Preview: Sons of Anarchy

Dallas Orchard, vice president of gaming operations for Aristocrat Technologies, discusses the company’s new Sons of Anarchy Slot Game, which is in the process of being rolled out to North American gaming facilities

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Casino Journal

Casino Journal January 2015 cover

2015 January

In this January 2015 issue of Casino Journal, read about Harrah's Gulf Coast successful renovations and rebranding to stay salient in the increasingly crowded southern gaming market. Get a preview of this year's ICE Totally Gaming show and see who has the best boardrooms in gaming.
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Slot Manager

SM January/February 2015 cover

2015 Janaury / February

In this January/February 2015 Issue of Slot Manager, learn about how slot manufacturers and providers are looking to attract the video gaming crowd with competitive, skill-based games. And, see what's up with slot providers and their licensed games.
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Asian Gaming

Macau gaming revenue has been in decline for the past five months. Which of the following contributing factors to this downturn will have the largest impact on the market going forward?
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Casino Journal Store

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The Math of Player Development

A must have for anyone involved in player development and customer service.

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Clear Seas Research

CS-OflRGBhomepage.jpgWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


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