The top speakers at Raving’s 19th Indian Gaming National Marketing Conference, held at Choctaw Casino Resort in Durant, Okla., last month, gave attendees a unique chance to appreciate the past, present and future potential of tribal gaming.
Casino operators and suppliers must now attempt to take advantage of new global growth opportunities, adapt and respond to new online competitors, innovate to reach new audiences and develop features to enhance the player experience.
Like many ad agencies in the late 1990s, MVBMS's answer to digital advertising was a relatively simple formula that went something like this: uncork the engaging allure of "interactive", mix it with so-called "traditional" advertising, then render an "animated online banner ad."
Ethno-nationalism is the political craze in America and Europe these days, and there are valid reasons for it. But as a business strategy, country-first is commercial malpractice, as the casino industry could readily attest.
What are those small things that can make a big difference? Well it can vary by casino, by time of day and by situation. I know it can certainly vary by customer (I hate a crap game with adversarial dealers, for example).