Mobile devices have transformed how we interact in all aspects of our lives. We can do everything on our phone, except interact with our casino player’s clubs. Imagine the possibilities if we embrace this technology to deliver our loyalty club experience.
To celebrate the occasion of Mississippi's 25th anniversary as a gaming jurisdiction, the Mississippi Gaming & Hospitality Association, our partners in the event, produced a session featuring the pioneers of riverboat gaming. Here's a sampling of what some industry visionaries had to say:
Among the many things business leaders need to do such as developing revenue pipelines and ensuring the future of the operations, perhaps the biggest piece of the puzzle could be developing a marketing team that will continue to be engaged and productive.
You don’t have to listen to Nicki Minaj or use Snapchat to understand the consumer behavior of today’s Millennial (although admittedly, it may help get on their wavelength). Truthfully, if you want to get into their heads, you first need to understand and acknowledge the complexities of this group and their unique financial challenges.
Recently I moved to Reno to assume the duties as CEO of Raving Consulting.
May 1, 2017
As a kid, I remember visiting Reno with my family during the summer. It was a perfect distance from Southern California with a variety of activities to satisfy everyone. I still remember how in awe I was of Reno’s famous “Biggest Little City in the World” sign.
As I write this column, I have just returned from the National Indian Gaming Association (NIGA) trade show and conference where one thing became abundantly clear to me as I attended sessions and visited vendor booths: We live in a marketing world.
As Vice President of Business Development and Tribal Government Relations for International Game Technology PLC (IGT), Knute Knudson is responsible for the company’s business opportunities and its business footprint in Indian country.