Among the many things business leaders need to do such as developing revenue pipelines and ensuring the future of the operations, perhaps the biggest piece of the puzzle could be developing a marketing team that will continue to be engaged and productive.
You don’t have to listen to Nicki Minaj or use Snapchat to understand the consumer behavior of today’s Millennial (although admittedly, it may help get on their wavelength). Truthfully, if you want to get into their heads, you first need to understand and acknowledge the complexities of this group and their unique financial challenges.
Recently I moved to Reno to assume the duties as CEO of Raving Consulting.
May 1, 2017
As a kid, I remember visiting Reno with my family during the summer. It was a perfect distance from Southern California with a variety of activities to satisfy everyone. I still remember how in awe I was of Reno’s famous “Biggest Little City in the World” sign.
As I write this column, I have just returned from the National Indian Gaming Association (NIGA) trade show and conference where one thing became abundantly clear to me as I attended sessions and visited vendor booths: We live in a marketing world.
As Vice President of Business Development and Tribal Government Relations for International Game Technology PLC (IGT), Knute Knudson is responsible for the company’s business opportunities and its business footprint in Indian country.
Employee “empowerment” has been a part of the business vocabulary for a few decades now. The term generally means giving team members the authority and the power to make a decision on behalf of a customer, typically one who has had a bad experience.