An adage that will focus your casino marketing effort
This is the story of how a British eight-men rowing team’s Olympic gold victory will help you achieve success with your marketing...
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When the numbers don’t quite add up, casinos turn to Professor Bob Hannum In the television show “Numbers,” a young math wizard...
Things that are probably true regarding COVID-19 and casinos
This corner of the magazine is often reserved for making sense of the present as some sort of indicator for the future....
Casino call centers need to emphasize the customer experience
Organizations need to truly understand what the customer experience is and also what it means within the gaming industry in order to...
The hidden cost of casino free play
I admit that the issue of free play in casinos has been bugging me (as well as many clients) for several years...
Improving casino loyalty programs may just be a selfie away…
It is no secret that as a society we are obsessed with our phones… just how obsessed became evident to me recently...
Casinos need to consider online
It’s hard to find any positive economic news emanating from the ongoing COVID-19 crisis. The record surge of new coronavirus cases in...
The virtues of virtual for the casino industry
When the dust settles post-COVID-19, the ground we occupy will be reshaped in ways that we are only beginning to understand. For...
Missing Global Gaming Expo (G2E)
For the most part, I’ve been attending the Global Gaming Expo (G2E) since the early 1990s. I’m one of the increasing few...
Remembering the man who established a casino empire
In the early 1990s, whenever I asked gaming operators what their dream Asian locale was for new casino development, the answer more...
Hollywood continues to foster a damning image of casinos
Like many of you, COVID-19 mandates have made me more reliant on at-home forms of entertainment. For better or worse, the one...
A lifetime of casino marketing learning in 1,600 words
Conrad on Casino Marketing Semi-retirement is interesting. It is a fluid process—sometimes I feel more fully retired, but at other times, not...
What to consider when communicating with casino employees during crisis
Any good leader understands that communication is critical in a time of crisis. Employees are thirsty for information, with a desire to...
Creating a power relationship between casino marketing and slot machines
Slots are our primary product and how casinos make most of their money. However, we tend to treat our visitors as one-dimensional...
The importance of a proper casino customer greeting
Impact your guests with the most powerful gesture in the world: a greeting Hi. How ya doin? Nice to see you. Thanks...
The Eulogy of Dennis Conrad
A couple of thoughts contributed to this column. First, I have recently “semi-retired.” I know it will probably never fully happen because...
The homebody economy and the need to redefine the casino vision
Welcome to what CNBC recently dubbed the “homebody economy.” The long-discussed stay-at-home trend just received a triple shot of adrenalin, thanks to...
Texas Switch wins Casino Journal’s cutting edge table game competition
The Best New Table Game contest is always a highlight at Casino Journal’s annual Cutting Edge Table Games contest. This year, our...
Solutions to some tough casino operations challanges
Contrary to popular wisdom, it is not easy to operate and maintain a successful and profitable casino operation. There are numerous regulations...
My next table games contribution
For the past two decades, I have had the honor of having my column appear in Casino Journal. Over that time, I...
Following the veteran tribal casino leaders
Three longtime tribal casino operators reflect on their careers, the current state of the industry and the traits needed to succeed in...
The ways to have a successful casino
Marketing I have been to hundreds and hundreds of casinos in my 45-year gaming career, and I wagered in most of them....
Cashless is king for casinos going forward
It’s no great secret that casinos have traditionally been hard currency-intensive environments. There are any number of reasons for this—most table games...
Coronavirus will have an evolutionary impact on casino mobile marketing efforts
I am writing this article exactly three weeks into a time when businesses are closed and casinos have gone dark to protect...
Gaming tribes continue to support education and training initiatives
In a world of shut-off slot machines, empty hotel rooms and shuttered casinos, concerns are beginning to arise as to how to...