There was a time when the annual National Indian Gaming Association (NIGA) tradeshow largely eschewed conference content. It is safe to say that the switch has defiantly flipped in this regard, as evidenced by the plethora of interesting topics covered in the conference tracks at NIGA 2019, which took place last month in San Diego.
Planning on a remodel of a restaurant, hotel room or a new build? Two of the biggest mistakes I see over and over again are One: Architects and designers are not familiar with the unique needs of gamblers, and Two: There is no central person that is coordinating the build.
You can’t look through your e-mails without seeing some article on how to be the best at data-driven marketing, strategy and cross-team management. We simultaneously need to be able to test, analyze and differentiate between a plethora of metrics and the most important key performance indicators, ultimately gaining the insights that will improve our business.
As has been said so many times in so many different contexts, the four most dangerous words in the English language are: “This time, it’s different.” Innovation and driving down costs are what made America the economic colossus that it is.
As sports betting in the U.S. begins its jurisdictional march to what most everyone believes and hopes will be a nationwide (or thereabouts) market, one is reminded that you wouldn’t be in the gaming industry if you weren’t patient.
Pam Shaw. Bryan Hayes. Michael Peters. You may not know these names, but I assure you they are among the most talented, effective and insightful Native American casino executives in Indian gaming today.
The employee manual—the collection of policies and procedures every new employee gets when they start a job; long thought to be the critical document for setting clear expectations: what to wear (or not), how to behave (or not), and how to earn and use time off.
Slots are our primary product and how casinos make most of their money. However, we tend to treat our visitors as one-dimensional players. What that means is that in most of our marketing, the slot products are not differentiated.
Last month a press release crossed my desk about the Palmetto Forum for Gaming Studies—a group formed by two former South Carolina officials to examine the feasibility of bringing casino gaming to the state. Their goal is to determine if casinos are good for South Carolina, and something citizens will support.
In this issue of Slot Management & Marketing, we take a look at some session highlights for the upcoming Casino Marketing & Technology Conference, hear about the latest innovations in skill-based slots, learn about new concepts from NIGA, and much more!
In this issue of Sports Betting Management, read about the latest stories from the gaming industry's sports betting market, take a look at the optimization of sports betting, learn the status of legal sports betting, and much more!