An adage that will focus your casino marketing effort
This is the story of how a British eight-men rowing team’s Olympic gold victory will help you achieve success with your marketing...
casino marketing
ARTICLES
Casino Marketing Lifetime Achievement Award winner Robert Hamman
SCA Gaming Founder, President and CEO Robert Hamman has established a winning reputation in both his primary pastime and business, making him...
Omnico partners with GHS to supercharge touchless guest journeys in casino sector
Omnico announced a significant new partnership with Gaming Hospitality Solutions (GHS), the casino, cruise and convenience store loyalty-enablement and offer management solutions...
Four marketing budget hacks
Marketing budgets are different… “A horse of a different color,” as the Wizard of Oz would say. Along with Halloween and pumpkin...
Casino call centers need to emphasize the customer experience
Organizations need to truly understand what the customer experience is and also what it means within the gaming industry in order to...
Five mistakes that can erode your casino brand
The ongoing COVID crisis is only one of many items with the potential to deteriorate casino brand awareness; here are some steps...
Social Media Marketing Platform — SOCIALBAKERS
Socialbakers, a social media marketing platform, announced that it is helping non-government organizations (NGOs) manage social media communications during the COVID-19 pandemic by...
Casinos may need to rethinkbrand marketing plans post-COVID
The concept of brand purity takes on even greater importance following actions some casinos have taken to survive coronavirus closures As customers...
Improving casino loyalty programs may just be a selfie away…
It is no secret that as a society we are obsessed with our phones… just how obsessed became evident to me recently...
Hollywood continues to foster a damning image of casinos
Like many of you, COVID-19 mandates have made me more reliant on at-home forms of entertainment. For better or worse, the one...
How to improve table game promotions
Promoting expertise Driving revenue in table games is tricky. Table game play has been stagnant, even declining in some places, for years....
A lifetime of casino marketing learning in 1,600 words
Conrad on Casino Marketing Semi-retirement is interesting. It is a fluid process—sometimes I feel more fully retired, but at other times, not...
Scientific Games boosts OpenGaming Jackpot offering
Scientific Games Corporation has integrated BlueRibbon’s customizable jackpot solution into its OpenGaming ecosystem, with Kaizen Gaming brand Stoiximan the first to launch the marketing tool....
Marketing strategies for U.S. online sports betting
Insight and Innovations Sporting edge The post-Professional and Amateur Sports Protection Act (PASPA) environment is very much in its nascent stage, providing...
Creating a power relationship between casino marketing and slot machines
Slots are our primary product and how casinos make most of their money. However, we tend to treat our visitors as one-dimensional...
The importance of a proper casino customer greeting
Impact your guests with the most powerful gesture in the world: a greeting Hi. How ya doin? Nice to see you. Thanks...
WAVE to Play digital screen — VIDEOTEL DIGITAL
Ramping up its efforts to help the healthcare industry provide for the influx of patients dealing with COVID-19, Videotel Digital has once...
The Eulogy of Dennis Conrad
A couple of thoughts contributed to this column. First, I have recently “semi-retired.” I know it will probably never fully happen because...
The homebody economy and the need to redefine the casino vision
Welcome to what CNBC recently dubbed the “homebody economy.” The long-discussed stay-at-home trend just received a triple shot of adrenalin, thanks to...
Solutions to some tough casino operations challanges
Contrary to popular wisdom, it is not easy to operate and maintain a successful and profitable casino operation. There are numerous regulations...
Welcome Back Bash for Cash — ENGAGED NATION
Engaged Nation announced the completion of its Welcome Back Bash for Cash—an innovative, interactive digital program specifically designed to address the critical need...
My next table games contribution
For the past two decades, I have had the honor of having my column appear in Casino Journal. Over that time, I...
The ways to have a successful casino
Marketing I have been to hundreds and hundreds of casinos in my 45-year gaming career, and I wagered in most of them....
What to expect at the Casino Marketing & Technology Conference 2020
Casino Journal’s 17th edition of Casino Marketing & Technology is set for July 14-16 at Caesars Palace Las Vegas. Over the years,...
New decade, same problems for the casino industry
So the calendar tells us we’re in a new decade. No more aughts or teens, finally, a decade with a proper name...