The importance of a casino marketing strategy
One of my favorite things to talk about is strategy, specifically marketing strategy. A strategy differs from a plan in that a...
casino management
ARTICLES
Slot supplier AGS honored for its employee programs for veterans
AGS shows how the gaming industry can build veteran-friendly workplaces. A growing number of organizations are viewing military veterans as valuable assets...
Breaking down operational silos at casinos
It’s easy for modern casino resorts to slip into a silo mentality. Here’s how to identify if that has happened at your...
Raving Engineering data transformation product — RAVING
Gaming and hospitality firm Raving developed Raving Engineering, a custom solution to integrate software platforms across an organization. With data in a...
Boyd Gaming commences property reopening process
Boyd Gaming Corporation announced plans to resume operations at seven properties in Louisiana and Mississippi, pending receipt of final regulatory approvals. On Wednesday, May 20, Boyd Gaming...
WinStar World Casino installs Everi’s cashless gaming solutions
Thackerville, Okla.-based WinStar World Casino has launched the WinStar Wallet, cashless payment technology provided by Everi Holdings. A digital wallet powered by...
Tight slots are not right
Marketing Tight slots are not right I am not a market researcher, although I think I have a basic understanding of how...
Employee empowerment as a marketing tool
Marketing Employee “empowerment” has been a part of the business vocabulary for a few decades now. The term generally means giving team...
Casino websites may be susceptible to ADA violations
Although the Americans with Disabilities Act (ADA) was created with land-based facilities in mind, the law now also applies to websites, which...
Better protection needed for casino marketing programs and promotions
I think we can all agree that our marketing programs and promotions are vulnerable to internal and external theft and fraud. Usually,...
Regaining the lost art of communicating with casino players
I’ve read the recent articles that say Las Vegas is ready for another reinvention. In my opinion, the entire casino industry is...
Casinos lear from COVID-19
Even in the midst of a pandemic, the fall remains a very busy season for gaming conferences. Over the past few weeks,...
Casino resort cleaning in the COVID-19 era
Several developments meant to protect the health of casino customers are now in place—many of these pertain to how these properties are...
The MGM National Harbor slot floor copes with COVID
Coronavirus continues to take a bite out of casino revenues, but slot floors in casinos small and large continue to perform surprisingly...
Re-opening casinos should consider going back to the beginning
Take a note from the movie Princess Bride and treat returning customers like the industry did before technological automation took over. “I...
Five fundamental casino analytics for a healthier bottom line
When it comes to making money in casinos using data, there are a number of fundamental analytics you should be able to...
CEO pay in a year of reckoning…
Gaming industry executives were not immune to #MeToo and tough-to-meet investor performance expectations, both of which led to leadership turnover despite the...
Modern Gaming and Hospitality Consulting Firm — THE STRATEGY ORGANIZATION
The Strategy Organization (TSO) announced an official launch, specializing in strategies to boost marketing, operations and innovation horsepower for companies in the...
A primer on casino game patents
Patented approach With the new frontiers opening to the gaming industry by way of eSports and online betting, patents are well situated...
The surprising truth about Millennials and casino gaming
Despite dire predictions Millennials will never take to casinos, data and history show the group is actually right where it should be...
A lifetime of casino marketing learning in 1,600 words (Part II)
Conrad on Casino Marketing In my Casino Journal column last month, I began to share what I have learned in my nearly...
Everi emphasizes cashless solutions for casinos
Reflecting the gaming industry’s increased focus on contactless and cashless solutions to facilitate player choice in funding options, Everi Holdings, a gaming...
Kambi inks sports betting deal with Churchill Downs
Kambi Group has signed a multi-year agreement with a subsidiary of Churchill Downs Incorporated (CDI) to become the sportsbook technology and services...
Casino executives on the move | 2020-11-30 | Casino Journal
Who’s going where and doing what in the gaming industry » 888 HOLDINGS 888, one of the world’s leading online gaming entertainment...
A light at the end of a horrible year for casino gaming
The title for this column comes from Queen Elizabeth’s understated description of 1992, a year that saw the collapse of three royal...
