Artificial intelligence on the slot floor
How deep machine learning can help optimize slot ops and maximize win “Artificial intelligence,” or AI, is one of those lofty, vaguely...
Management Systems/Analytics
ARTICLES
Rethinking the casino resort mobile marketing experience
Casino resort players and guests are changing—the days of only focusing marketing efforts on local gamblers that live close by are fading...
Latest advances in slot system analytics packages
Advancements in slot system analytics packages enable operators to optimize operations and revenue opportunities More than any time before, casinos are expanding...
Big data insight to casino loyalty programs
In the landscape of today’s hypercompetitive Las Vegas Strip gaming market, casino executives have become increasingly aware of the benefits of providing...
Breaking down operational silos at casinos
It’s easy for modern casino resorts to slip into a silo mentality. Here’s how to identify if that has happened at your...
Raving Engineering data transformation product — RAVING
Gaming and hospitality firm Raving developed Raving Engineering, a custom solution to integrate software platforms across an organization. With data in a...
Shape of slot machine tech to come
Well, it’s another new year for Slot Management & Marketing magazine, which is nearing its 25th anniversary of existence. Over those years, the magazine...
Konami Gaming executive discusses its SYNKROS casino management system
First, some background on SYNKROS… can you share with us some data points on your market presence, how it has grown over...
Determining game volatility through customer behavior and gambling experience
In a customer centric gaming world, game volatility needs to be determined through the prisms of customer behavior and gambling experience Authors’...
A 360 degree view of the casino customer
CRM systems are capturing a vast volume of information and, when put together in an optimal way, they are helping paint an...
Customer research is a vital cog to bettering slot performance
“ This is not only costly, but will alienate your players from making a trip if they feel you missed the mark...
Morongo Casino opts for Konami solution
Konami Gaming has successfully launched its SYNKROS casino management system across three venues at Morongo Casino Resort & Spa. Guests at the...
Some slot machines only perform better with age
Each month at Eilers & Krejcik Gaming, we publish a Cabinet Performance Report utilizing the EILERS-FANTINI Central Game Performance Database (GPD). The...
Jamul Casino opts for Konami’s Synkros
Konami Gaming’s SYNKROS has been selected by Jamul Casino to deliver comprehensive gaming enterprise management across the 200,000-square-foot destination. Celebrated as the...
Konami provides slot machine cleaning and customer care solutions with SYNKROS
Konami Gaming, Inc. announced that its SYNKROS casino management system has successfully launched slot machine cleaning and customer care solutions at seven different...
Konami Gaming develops COVID protection technology for casinos
Konami Gaming s SYNKROS casino management system has successfully launched slot machine cleaning and customer care solutions at seven different casino locations...
Five fundamental casino analytics for a healthier bottom line
When it comes to making money in casinos using data, there are a number of fundamental analytics you should be able to...
Data Analytics Platform — ORYX GAMING
ORYX Gaming, a Bragg Gaming Group company, has launched a new Data Analytics Platform that can be used as a module integrated...
It’s time for casinos to integrate loyalty club and player development functions
Many casino executives believe that a property’s loyalty (née players) club and player development functions operate in tandem—not surprising, considering how elemental...
Slot tournament management systems gain popularity
Slot tournament management systems are gaining popularity in casinos, creating simplicity for operators and bringing fun Slot tournaments bring energy, excitement and...
Revving up the slot market
Slot Management & Marketing Even in the face of the numerous business challenges brought on by COVID, gaming machine vendors continue to...
Red Lakes Gaming opts for Konami Gaming slot systems solution
Red Lake Gaming Enterprises, operator of Seven Clans Casinos in Minnesota, will install SYNKROS, an enterprise-wide casino systems technology solution provided by...
Modern Gaming and Hospitality Consulting Firm — THE STRATEGY ORGANIZATION
The Strategy Organization (TSO) announced an official launch, specializing in strategies to boost marketing, operations and innovation horsepower for companies in the...
Casino marketing advice from gaming industry experts
SSCM marketers Talking the TALK Three experienced and savvy casino marketing executives discuss their paths to success and offer advice on how...
Gaming the System
Casino operators continue to ask for more functionality from game management systems, and vendors are responding with increasingly sophisticated solutions Compared to...