Planning on a remodel of a restaurant, hotel room or a new build? Two of the biggest mistakes I see over and over again are One: Architects and designers are not familiar with the unique needs of gamblers, and Two: There is no central person that is coordinating the build.
You can’t look through your e-mails without seeing some article on how to be the best at data-driven marketing, strategy and cross-team management. We simultaneously need to be able to test, analyze and differentiate between a plethora of metrics and the most important key performance indicators, ultimately gaining the insights that will improve our business.
It’s no secret that the gaming industry is ahead of the curve in a number of community impact issues such as diversity hiring, charitable giving and volunteerism. However, what may come as a surprise is that gaming facilities have also set the pace when it comes to the establishment of energy- and environment-saving operational efficiency practices.
Indeed, many would likely agree that cashless is an area where the gaming industry needs to be more conservative moving forward. While consumers may enjoy the conveniences of cashless gaming, perhaps it is too soon for these types of payments to be fully-adopted by the land-based casino industry.
A spectacular drone light show lit up the night sky in Amador County, Calif. this past weekend as Harrah’s Northern California celebrated the official grand opening of Northern California’s only Caesars Rewards-affiliated casino.
As has been said so many times in so many different contexts, the four most dangerous words in the English language are: “This time, it’s different.” Innovation and driving down costs are what made America the economic colossus that it is.
As sports betting in the U.S. begins its jurisdictional march to what most everyone believes and hopes will be a nationwide (or thereabouts) market, one is reminded that you wouldn’t be in the gaming industry if you weren’t patient.
In this issue of Slot Management & Marketing, we take a look at some session highlights for the upcoming Casino Marketing & Technology Conference, hear about the latest innovations in skill-based slots, learn about new concepts from NIGA, and much more!
In this issue of Sports Betting Management, read about the latest stories from the gaming industry's sports betting market, take a look at the optimization of sports betting, learn the status of legal sports betting, and much more!