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Scientific Games Corporationhas joined lotteries around the world for the third consecutive year in the “Gift Responsibly. Lottery Tickets Aren’t Child’s Play” holiday campaign led by the National Council on Problem Gambling (NCPG).
The title for this column comes from Queen Elizabeth’s understated description of 1992, a year that saw the collapse of three royal marriages and a fire that destroyed much of Windsor Palace.
Caesars Entertainment, Inc. shared plans to transform its property into Caesars New Orleans as part of a $325 million renovation and construction project that will significantly enhance the property, set to be completed by 2024.
Scientific Games Corporation has integrated BlueRibbon’s customizable jackpot solution into its OpenGaming ecosystem, with Kaizen Gaming brand Stoiximan the first to launch the marketing tool.
Increased competition in the gaming industry has resulted in the need for casinos to position their brand and identify player segments that will be most receptive to their communications.